In a high-profile gathering held in Kingston that brought together key stakeholders from across Jamaica’s agricultural and food sectors, the World Bank Group (WBG) has officially launched its landmark AgriConnect initiative, a global project designed to upgrade connectivity in rural communities, expand digital access for agricultural producers, and connect small-scale family farmers to formal national and international markets. The launch event was supported by the Inter-American Institute for Cooperation on Agriculture (IICA), a long-standing regional partner for agricultural development across the Americas, and featured opening remarks from Jamaica’s Minister of Agriculture, Fisheries and Mining, Floyd Green.
Senior representatives from multiple international institutions joined the launch, including Lilia Burunciuc, Kent Coipel, Benoît Bosquet, and Diego Arias, who used the occasion to reaffirm the deep collaborative partnership between their organizations and shared commitment to advancing sustainable, inclusive agricultural growth across the Caribbean region. During opening discussions, attendees centered the critical function of family farming in Jamaica’s national food supply, while also openly addressing the long-standing structural challenges that have held the sector back.
The Jamaican launch of AgriConnect is just one component of the WBG’s broader global effort to modernize agrifood systems worldwide. The initiative has set an ambitious target to reach up to 300 million smallholder farmers across the globe by 2030, with the core goal of supporting producers to transition from low-yield subsistence farming to more productive, commercially viable operations that can generate stable incomes and lift rural communities out of poverty.
Minister Green framed the launch of AgriConnect as a transformative opportunity for Jamaica, noting that the initiative’s core vision aligns perfectly with the Jamaican government’s ongoing national efforts to build a more resilient, inclusive, and modern agricultural industry. He also did not shy away from outlining the unique challenges Jamaica faces: as a small open economy, the country struggles with limited access to affordable financing for small-scale producers. Like other Caribbean island nations, Jamaica is also on the frontlines of climate change, facing increasingly frequent and severe extreme weather events that threaten crop yields and disrupt production. At the same time, the country is working to shore up domestic food security and cut its heavy reliance on imported food products.
Speaking on behalf of IICA, Kent Coipel outlined the organization’s decades-long work supporting small and medium-sized agricultural producers across the Caribbean and Latin America. IICA’s core efforts focus on strengthening agricultural value chains, with targeted programming in producer training, export readiness, and expanding access to formal regional and global markets. “Strengthening the organizational capacity of rural communities is a fundamental pillar of IICA’s technical cooperation,” Coipel said during the event. He added that IICA has already supported critical grassroots initiatives in Jamaica, including helping to form and secure legal recognition for the Jamaican Network of Rural Women Producers, while also promoting cross-community knowledge sharing, professional networking, and improved governance for rural producer groups.
The two-day launch event featured structured working sessions that delved into practical solutions for key challenges facing Jamaican agriculture. One session explored actionable strategies to expand market access for small producers and boost efficiency across domestic food value chains, with insights from Derrick Deslandes, head of the College of Agriculture Science and Education, and industry leader Jacqueline Sharp. A second focused session centered on expanding small producers’ access to emerging agricultural technologies, and exploring the growing role of science and innovation in modernizing Jamaica’s agricultural sector. Contributors to that discussion included Winston Daes, Aura Cifuentes, and Arturo Ramírez, whose private sector firm develops specialized solutions for water management and alternative energy for agricultural operations.
Across the Americas, IICA is just one of several key international partners backing the World Bank’s AgriConnect initiative. Additional partners include regional development financial institutions, private sector agribusinesses, philanthropic foundations, and global agricultural knowledge organizations. The initiative has already rolled out key regional milestones this year: it was first showcased to stakeholders in Brazil, which is home to nearly four million family farmers, at an IICA office in March. The official regional launch for Latin America and the Caribbean followed in April in Washington, D.C., with participation from IICA Director General Muhammad Ibrahim and dozens of agriculture ministers from across the region.
Globally, the initiative is backed by an estimated $9 billion in annual financing, with the potential to mobilize an additional $5 billion in private and public investment for agricultural development. These resources are earmarked to strengthen innovation ecosystems, expand accessible financing mechanisms for small producers, and build out the support service infrastructure that smallholder farmers need to thrive.
The core concept for AgriConnect grew out of a 2023 expert panel convened by the World Bank, which identified agriculture and agribusiness as one of five global sectors with the greatest potential to absorb the large number of young people entering the global workforce over the next decade. Two core priorities anchor the initiative: first, reducing agricultural risk by boosting climate resilience for small producers and building stronger market risk management systems, and second, strengthening end-to-end value chains and accelerating the digital transformation of agriculture through the widespread adoption of digital tools, open access knowledge platforms, and modern production technologies.
According to IICA’s final summary of the launch, initiatives like AgriConnect are expected to drive greater social inclusion in the agricultural sector, boost the global competitiveness of small and medium-sized producers across the Americas, and support more equitable, sustainable rural development across the region in the coming decades.









