KINGSTON, Jamaica — In a landmark move to address Jamaica’s growing demand for accessible small business financing, First Union Financial Company Limited has unveiled a J$1 billion dedicated initiative aimed at lifting up thousands of working Jamaicans pursuing side businesses and budding entrepreneurs across the island.
Named the Employees’ Side-Hustle and Entrepreneur Micro Loan Revolving Fund Programme, the new initiative is crafted to remove the most persistent barrier holding back income-generating ventures across Jamaica: limited access to affordable capital. By opening up financing to individuals looking to launch new side projects, scale existing small operations, or solidify their business foundations, the fund targets three core long-term goals: expanding financial independence for Jamaican households, increasing rates of local business ownership, and driving sustained, inclusive economic growth across the country, the company outlined in an official statement.
Jonalisa Brooks, Group General Manager of First Union Financial, explained that the program was directly shaped by shifting labor and economic trends across Jamaica. In recent years, the country has seen a sharp rise in full-time employees launching supplementary side businesses to boost their household income, a trend that created an unmet need for targeted financial support.
“We have watched a significant shift unfold: more and more Jamaicans are balancing full-time roles while building their own small business ventures on the side,” Brooks shared. “Countless people across the country are searching for actionable ways to add to their income, provide more stability for their families, and build a more secure financial future. We saw a clear gap: there was no dedicated financing program built specifically to support these ambitions, so we built one.”
Beyond supporting new side-hustle launches, the initiative also delivers much-needed working capital to established small business owners who are ready to scale their operations and grow their impact. Brooks emphasized that access to affordable capital has long been the single biggest challenge facing small and micro enterprise owners across Jamaica, and the fund is designed to directly close that gap.
“For emerging and established small business owners alike, limited access to financing remains the top barrier to growth,” Brooks noted. “Through this revolving fund, we are delivering practical, accessible funding solutions that meet entrepreneurs where they are. Our commitment to serving the people of Jamaica — working employees and aspiring business owners alike — has never been stronger.”
Qualified applicants will be able to access loans of up to J$2.5 million to support a broad range of viable income-generating activities. Eligible sectors include retail and wholesale trade, agriculture and agro-processing, local manufacturing, transportation and logistics, professional services, import and distribution, technology and digital businesses, along with other vetted profitable ventures.
A key innovative feature of the program is its revolving fund structure, which creates a self-sustaining model of financing for future generations of Jamaican entrepreneurs. As current borrowers repay their loans, those funds are cycled back into the pool to issue new loans, ensuring that capital remains available to support new business founders long into the future.
Brooks emphasized that the launch comes at a critical juncture for Jamaica’s economic recovery and long-term development, noting that many of the country’s most successful, industry-leading businesses started as small side projects run by hardworking founders. “Thousands of Jamaicans have the talent, the drive, and the game-changing ideas to build thriving, successful enterprises — but too often, they are held back simply because they can’t access the capital they need to get off the ground or grow,” she said. “This fund is built to unlock that untapped potential.”
“Jamaica needs more entrepreneurs, more local business owners, and more local job creators,” Brooks added. “By investing in hardworking people who are ready to invest in themselves and their ideas, we are building stronger local communities, more resilient small businesses, and ultimately a stronger, more prosperous Jamaican economy.”
First Union Financial is now encouraging all interested eligible Jamaicans to learn more about the program, reach out to company offices for detailed information on eligibility criteria and application processes, and take advantage of the new financing opportunity.









