As global trade fragmentation continues to create unprecedented headwinds for small island economies, the Barbados Manufacturers Association (BMA) has laid out a clear policy and operational roadmap to deepen integration between the island’s manufacturing sector and its key tourism industry, calling for strengthened cross-sector collaboration and improved market data to expand domestic supply capacity.
Speaking at a panel discussion focused on Caribbean economic strategies for navigating fractured global trade, hosted as part of the Central Bank of Barbados’ Annual Review Seminar, BMA Executive Director Shardae Boyce emphasized that reframing tourism as a high-potential export channel for local producers is a core step to unlocking sector growth. Unlike traditional cross-border exports that require extensive logistics and market access infrastructure, tourism brings international consumers directly to Barbados’ doorstep, creating a ready-made market for locally made goods.
Boyce noted that BMA’s membership covers seven key manufacturing segments, all of which hold untapped potential to serve the island’s booming tourism ecosystem: from food and beverages to furniture, construction materials, and pharmaceuticals. Each sector has a unique, mutually beneficial role to play, particularly as Barbados experiences a widespread construction boom and prioritizes the delivery of authentic cultural experiences to visitors.
“For food and beverage producers, the connection to tourism is organic,” Boyce explained. “Local cuisine and drinks are tangible carriers of Barbadian heritage, which makes them an inherently attractive offering for international travelers looking for an authentic island experience.” She added that the ongoing construction surge, driven largely by tourism-related infrastructure and hospitality development, creates massive immediate opportunities for local construction product manufacturers to supply major projects across the island, replacing imported goods with domestic alternatives.
While Boyce acknowledged that basic commercial links between local manufacturers and the tourism sector already exist, significant barriers remain that prevent large-scale integration. Information gaps between producers and buyers, combined with structural regulatory hurdles, have constrained the expansion of local supply. To address these challenges, she called for formal, structured public-private collaborative frameworks that bring all key stakeholders to the table to resolve operational bottlenecks.
Boyce pointed to the existing Tourism Community Council as a successful early model of this approach. The multi-stakeholder public-private partnership already brings manufacturers, tourism operators, and government agencies together to identify and resolve shared challenges, and Boyce argued that expanding this model will directly translate to increased local supply volumes: “Stronger relationships mean greater supply.”
In response to ongoing global supply chain disruptions and volatile input costs that have squeezed producer margins across the Caribbean, Boyce shared that local manufacturers are already adapting by rolling out collective bulk purchasing strategies for raw materials. By consolidating input orders and purchasing in bulk, producers can leverage economies of scale to lower per-unit costs, a saving that ultimately also benefits consumers through more stable retail pricing.
Beyond cross-sector collaboration and collective action by producers, Boyce stressed that aligned national policy and streamlined administrative processes are critical to attracting new manufacturing investment and helping local enterprises build resilience to external economic shocks. “Much of our ability to adapt and prepare for trade fragmentation depends on domestic action: we need clear, supportive national policies, updated trade frameworks, and reliable infrastructure that makes doing business simpler for local producers,” she said.
To address the critical gap in reliable market intelligence, the BMA has already begun proactive work to improve data access through technology and academic partnerships. A key ongoing initiative is a collaborative data collection project with the University of the West Indies, which aims to gather granular market data, raise operational standards across the manufacturing sector, and boost overall productivity.









