In a strategic move to consolidate its presence in the Caribbean, Central America, and the Andean region, Philip Morris International (PMI) has established the new Philip Morris CCA (Caribbean, Central America, and Andean) cluster. This initiative aims to unify over 30 countries under a single operational framework, enhancing market development and regional integration. PMI emphasized that this decision underscores its dedication to fostering growth and opportunities within these diverse markets. The newly formed cluster will leverage PMI’s extensive multi-category portfolio, positioning Trinidad and Tobago (TT) as a pivotal hub for the Caribbean community. Concurrently, PMI announced the appointment of Dominic Lau as the new commercial manager for TT and the Caribbean Community (Caricom). Lau will spearhead the expansion of Philip Morris TT Ltd’s (PMTT) product portfolio, focusing on offering reduced-harm alternatives for adult smokers and ensuring responsible commercialization practices. This dual announcement highlights PMI’s commitment to innovation and regional development.