分类： business

Belize is grappling with underwhelming cruise arrivals, but tourism authorities remain optimistic about future prospects. Evan Tillett, the Director of Tourism, acknowledges that while current numbers are still low, they are showing improvement compared to 2024. A significant hurdle has been the absence of a mainland docking facility, which forces larger cruise ships to bypass Belize entirely. However, this issue is being addressed with a port development project currently underway. Additionally, the cruise industry is shifting toward smaller, high-value ships, which could further enhance Belize’s appeal. Tillett emphasized that these changes are expected to boost cruise tourism in the coming years. Meanwhile, the government is also cracking down on unregistered Airbnb properties to ensure fair contributions to tourism development. Tillett highlighted that increased revenue from these efforts will be reinvested in infrastructure, product development, and marketing, ultimately attracting more visitors to the destination.

In a significant move to address recent concerns, the Belize Tourism Board (B.T.B.) and the Belize Hotel Association have taken proactive steps to mend the perceived rift between the media and the tourism sector. At a recent meeting with journalists, key industry leaders emphasized the importance of transparency and collaboration, pledging to maintain open communication channels even when addressing challenging issues. Reynaldo Malik, President of the Belize Hotel Association, acknowledged the perception of a disconnect, stating, ‘Perception is nine-tenths of reality. If the media believes there is a separation, we must take it seriously and work to bridge that gap.’ Malik expressed optimism about the event, viewing it as a commitment to a full partnership with the media. Evan Tillett, Director of Tourism, echoed this sentiment, thanking the media for their candid conversation and emphasizing the necessity of mutual respect and accessibility. ‘We must work together and maintain transparency,’ Tillett remarked, highlighting the shared goal of fostering a thriving tourism industry in Belize. This initiative marks a pivotal moment in strengthening the relationship between the media and the tourism sector, ensuring a collaborative approach to future challenges and opportunities.

On November 26, 2025, the University of Belize (UB) and the Belize Fund for a Sustainable Future (BFSF) solidified their partnership by signing a Memorandum of Understanding (MOU). This agreement aims to enhance collaboration in areas such as community capacity building, research, and training, leveraging UB’s longstanding involvement as a board member and early beneficiary of the fund. Dr. Leandra Cho-Ricketts, Executive Director of the BFSF, emphasized the strategic importance of this alliance in advancing conservation efforts across Belize. She highlighted UB’s pivotal role in data collection, analysis, and training, particularly in marine protected area management. The university will also develop targeted programs to address governance gaps in small businesses, fishing associations, and women’s groups, fostering cohesive decision-making and operational efficiency. This partnership underscores a shared commitment to sustainable development and institutional empowerment in Belize.

In a significant development for Belize’s economy, the Briceño administration’s acquisition of Fortis Belize’s hydro assets and a 33% stake in Belize Electricity Limited (BEL) for $110 million Belize dollars has opened new investment opportunities. The deal, finalized in October 2025, has sparked extensive discussions in both the House and Senate, focusing on environmental concerns and long-term energy security. Prime Minister John Briceño hinted during negotiations that local investors, including the Social Security Board (SSB), were keen to participate. SSB CEO Jerome Palma recently addressed the potential investment, emphasizing the need for thorough due diligence. Palma stated that while the opportunity is promising, the SSB must evaluate the costs, returns, and overall feasibility before committing Belizeans’ retirement savings to the energy sector. He also highlighted the importance of growing reserves and exploring other secure investment avenues, such as municipal bonds and development projects, to ensure consistent returns for the fund. As Belize’s economy expands, the SSB remains committed to identifying practical, secure, and profitable investment opportunities.

The Belize Tourism Board (BTB) has expressed strong support for the proposed floating boardwalk in Belize City, viewing it as a strategic initiative to bolster the city’s appeal to cruise tourists. While the BTB was only involved in the initial discussions, the organization believes the project aligns with its broader vision of transforming Belize City into a premier destination for cruise arrivals. Nicole Usher-Solano, CEO of the Ministry of Tourism, highlighted the city’s pivotal role in the cruise industry and underscored the need for continuous improvements to enhance visitor experiences. She emphasized that the city must be well-prepared to accommodate the growing number of tourists. The development plans extend beyond the Southern Foreshore, with areas like Yarborough and the port vicinity also slated for significant upgrades. Solano noted that any project enhancing the waterfront or creating new attractions is a positive step forward. Although the BTB is no longer actively engaged in the boardwalk discussions, it remains optimistic about the project’s potential to add value to Belize City and reinforce the country’s reputation as a top-tier tourist destination.

Hon. Marconi Leal, Belize’s Minister of State for Foreign Trade, spearheaded the nation’s delegation at the 61st Regular Meeting of the Council for Trade and Economic Development (COTED), held on November 20–21, 2025, in Georgetown, Guyana. The event centered on accelerating the CARICOM Single Market and Economy (CSME) and tackling pressing trade and economic challenges across the region. A focal point was the progress toward enabling unrestricted movement of citizens among Barbados, Belize, Dominica, and Saint Vincent and the Grenadines. Additionally, the meeting addressed trade in goods, including proposed revisions to import duties on Belizean essentials. Member States also greenlit the creation of a regional compost standard, aligning with CARICOM’s sustainability objectives. Belize achieved a significant milestone with regional backing for the Caribbean Sugar Refinery, slated to commence operations by April 2026. This initiative aims to rejuvenate the sugar industry by producing premium, locally refined sugar and minimizing dependence on expensive imports. COTED also acknowledged Belize’s burgeoning trade ties with Guatemala and endorsed its strategy to negotiate an expanded Partial Scope Agreement to enhance economic integration and export competitiveness within CARICOM. Furthermore, Belize secured approval for the certification of its Partial Scope Agreement with El Salvador, paving the way for its formal signing. Minister Leal also engaged in bilateral talks with Jamaican Minister Aubyn Hill, exploring opportunities to boost trade in frozen citrus products. The Belizean delegation included H.E. Gale Miller, High Commissioner to Guyana; Andy Sutherland, Director General for Foreign Trade; Tricia Gideon, Deputy Director General; senior Customs and Excise Department officials; Tricia Soberanis, Deputy Comptroller; and Francis Alfaro, Trade Support Officer.

Bowen & Bowen has unveiled its latest innovation, KICK Energy, a locally produced energy drink tailored to meet the dynamic needs of Belizean consumers. Designed with a focus on youth and young adults, KICK promises a perfect blend of exceptional taste, reliable performance, and affordability in every can.

Alexander Ellis, Beverage Brands Manager at Bowen & Bowen, emphasized the drink’s purpose, stating, ‘KICK Energy is crafted for individuals who lead active, fast-paced lives. Our mission is to deliver a premium, locally sourced energy solution that seamlessly integrates into daily routines.’

Developed to meet international quality standards, KICK Energy incorporates Belizean Cane Sugar, ensuring a refreshing and consistent energy boost. Whether at work, school, or during outdoor adventures, the drink aims to enhance focus, motivation, and stamina.

Starting this month, KICK Energy will be available at select retail outlets and Bowen & Bowen Depots across Belize, making it easily accessible to consumers nationwide.

The Social Security Board (SSB) of Belize has yet to receive a formal proposal concerning a potential investment in Hydro Belize, the recently acquired assets formerly owned by Fortis. Jerome Palma, the newly appointed Chief Executive Officer of SSB, clarified that while the government has finalized the purchase of Fortis Belize, now rebranded as Hydro Belize, no detailed information has been presented to the Board for evaluation. Palma emphasized that the SSB must adhere to its rigorous due diligence processes before committing contributors’ funds to such a significant investment. He highlighted the necessity of thoroughly assessing the investment’s potential costs, returns, and alignment with the fund’s responsibilities to contributors and pensioners. Palma also discussed the broader investment strategy of SSB, noting the growth of reserves and the need for prudent investments as the economy expands. Potential opportunities include municipal bonds and development projects. Appointed a month ago, Palma’s primary focus is on advancing the Board’s four strategic priority areas, ensuring effective administration and management to drive these initiatives forward.