A lucky Jamaican consumer has walked away with a top-tier tech prize as part of a popular promotional campaign run by leading regional telecommunications provider Flow. Sharmelita Charles, a regular customer of the company, was named the grand prize winner of the brand’s highly anticipated Riddim and Rewards promotion, taking home a brand-new HP Chromebook.
The Riddim and Rewards initiative was launched by Flow several months prior to the prize drawing, designed to reward loyal customers for their ongoing engagement with the company’s services. The campaign, which blended local Caribbean cultural themes of riddim (rhythm in Jamaican patois, tied to the region’s iconic reggae and dancehall music) with customer appreciation, drew thousands of entries from across Jamaica from customers who met participation requirements, typically tied to maintaining active service or purchasing qualifying plans.
In a statement following the prize announcement, representatives from Flow expressed excitement about delivering the prize to the winning customer, noting that promotions like Riddim and Rewards are core to the company’s mission of giving back to the communities it serves. “We are thrilled to congratulate Sharmelita Charles on her win,” a company spokesperson shared. “This promotion is all about saying thank you to our customers for their trust, and we are happy to provide her with a new Chromebook that can support her work, learning, and entertainment needs.”
Charles, who has not yet released a public statement on her win, is expected to collect her new device in the coming days from Flow’s regional headquarters in Kingston. The telecommunications giant has already hinted that future customer appreciation promotions will be rolled out across the Caribbean in the coming months, giving more customers the chance to win valuable prizes ranging from consumer electronics to service credits and all-inclusive getaways.