KINGSTON, Jamaica — A new chapter is unfolding for Jamaica’s table tennis community, as lifelong sports enthusiast Lacey Gordon has stepped into the key leadership position of director of sponsorship at the Jamaica Table Tennis Association (JTTA), turning her decades-long passion for athletic pursuits into tangible action for the nation’s sporting growth.
Though Gordon built her core career in the real estate sector, she brings a robust, transferable skill set that positions her perfectly to drive the JTTA’s partnership and fundraising goals. Her professional background has honed sharp strategic planning abilities, disciplined project execution, and a proven talent for cultivating long-term, mutually beneficial professional relationships — all assets that are widely expected to strengthen the association’s work in building impactful collaborations with external partners. Driven by her genuine love for sports, Gordon has made clear that her work will center on creating shared value that lifts up both Jamaican table tennis athletes and the stakeholders that partner with the association.
Across every level of the sport, from local grassroots development programs that introduce young Jamaicans to table tennis to high-profile commercial partnerships that raise the profile of elite competition, Gordon is committed to supporting sustainable growth for athletes, teams, and the JTTA as a whole. Her professional experience in real estate has given her a unique results-driven mindset that she plans to leverage to expand the association’s sponsorship reach.
In her new role, Gordon will prioritize building intentional connections between the JTTA, global and local brands, potential investors, and key industry stakeholders. She has outlined a vision that balances two critical goals: ensuring all sponsorship partnerships deliver long-term financial stability for the association, while also aligning with the core mission of growing the sport’s reach and visibility across Jamaica and the Caribbean. Her approach is rooted in intentional purpose, unwavering professionalism, and a long-term outlook focused on creating lasting impact rather than short-term gains.
Aubyn Henry, chief strategy and development officer at the JTTA, expressed strong confidence in Gordon’s ability to deliver results in the new role. “This role requires a unique combination of vision, dedication, and an understanding of both people and opportunity,” Henry noted. “Lacey embodies all of those qualities. She brings energy, sharp insight, and relentless focus to this work, which puts her perfectly in position to help the JTTA build durable, mutually beneficial partnerships that will serve our community for years to come.”