Saint Lucia’s tourism sector receives significant connectivity boost as JetBlue announces the introduction of a second weekly nonstop flight from Boston to the Caribbean destination. The new service, scheduled to commence on February 15, 2026, will operate every Saturday at 11:40 AM through April 25, effectively doubling air access from the Massachusetts region.
Tourism authorities have identified insufficient airlift capacity as a critical constraint amid growing visitor numbers. Louis Lewis, CEO of the Saint Lucia Tourism Authority, emphasized that this expansion provides travelers from Boston and surrounding areas with twice the opportunities to experience the island during the peak winter season. The development addresses mounting concerns about meeting escalating demand while combating shortages in both flight availability and accommodation.
The airline’s decision follows successful negotiations during last year’s strategic roadshow initiative, where tourism officials presented destination performance metrics to major carriers including JetBlue, Delta, and American Airlines. According to Business Intelligence Manager Javan Lewis, the expansion directly correlates with strong yield indicators and demonstrated demand from the Boston catchment area.
Marketing efforts have played a pivotal role in driving this growth. Dexter Percil, Head of Global Marketing, attributed the successful early implementation of the “Come to Your Senses” campaign to accelerated booking patterns observed between September and December. The promotional strategy emphasizes Saint Lucia’s dual appeal as a romance destination and soft adventure hub, with enhanced wellness tourism promotions planned as new resort properties become operational.
While celebrating improved air connectivity, officials acknowledge that hotel capacity remains an ongoing challenge. The anticipated opening of new properties, including LifeCo by A’ila, is expected to gradually alleviate accommodation constraints and support the island’s sustainable tourism development.