Saint Lucia has become the launchpad for a transformative regional business development initiative as BizConnect Caribbean officially commences its operations. The organization inaugurated its mission with a pioneering workshop titled ‘Turning Ideas into Business,’ designed to equip entrepreneurs with practical tools for success.
The inaugural session brought together diverse entrepreneurs seeking guidance through the challenging landscape of business ownership. Participants engaged in collaborative learning under the expert facilitation of Darlisa J. Diltz, a renowned entrepreneurship strategist and chief strategist at Foundations Entrepreneur Development Company based in Dallas-Fort Worth, Texas.
Diltz, a long-time associate of BizConnect Founder Michelle Samuel, demonstrated the application of the Design Thinking Framework—a comprehensive methodology enabling entrepreneurs to empathize with market needs, define problems, ideate solutions, prototype concepts, and test viability before full-scale implementation.
In an exclusive interview with St Lucia Times, Diltz emphasized her commitment to the cause: ‘The heart and passion for entrepreneurship is paramount for me. When Michelle extends an invitation, I respond affirmatively whenever possible. Sharing knowledge and educating entrepreneurs on proper business entry strategies remains a personal mission.’
Founder Michelle Samuel articulated the program’s core objective: addressing critical gaps in entrepreneurial education and support. ‘We’re creating more than just training—we’re building actionable pathways that continue beyond initial workshops. Many entrepreneurs face closed doors or prohibitive costs when seeking support,’ Samuel explained.
The initiative specifically addresses post-training challenges by incorporating mentorship and ongoing support structures. ‘Entrepreneurs frequently navigate unfamiliar territory without guidance. Our program eliminates door-knocking and unaffordable fees by providing essential mentorship throughout their business journey,’ Samuel added.
The workshop received overwhelmingly positive feedback from participants, including seasoned business leaders like Gidden Augustin, BizConnect Founding Member and Chamber of Commerce Board Member. With several future initiatives planned, including a Caribbean Franchise Summit in March, BizConnect Caribbean establishes itself as a cornerstone for regional economic development.