Michelle Baptiste: Reshaping women’s future

Michelle Baptiste, a 48-year-old entrepreneur from Chaguanas, Trinidad, is redefining the future of women through her Caribbean shapewear brand, Selecfit. Her journey is one of resilience, independence, and self-belief, inspiring women across the region. Baptiste’s early life was marked by instability and hardship. Growing up in a single-parent household, she faced numerous challenges, including frequent relocations and emotional scars from abuse. Despite these struggles, she found solace in books, which nurtured her creativity and entrepreneurial spirit. Baptiste’s family background in tailoring and her early ventures into entrepreneurship laid the foundation for her future success. After years of selling internationally made shapewear, she identified a gap in the market for products tailored to Caribbean women’s unique body types. This realization led to the creation of Selecfit in 2009. Despite financial constraints and personal losses, Baptiste persevered, expanding her brand to multiple locations and introducing complementary products like Slim Tea and Apple Cider Vinegar Gummies. Her commitment to quality and authenticity has earned her a loyal customer base, and she now aims to manufacture locally and expand regionally. Baptiste also uses her platform to promote body positivity and mentor aspiring female entrepreneurs, encouraging them to embrace their potential and take bold steps toward their dreams.