The regional tourism authority has announced a pair of high-impact executive promotions that strengthen its leadership team as the organization works to accelerate post-pandemic tourism recovery and expand market reach. Charmaine Spencer has been elevated to the position of Chief Marketing Officer, while Shermain Jeremy will step into the role of Regional Tourism Director, according to an official statement released by the authority this week.
Both promotions come at a critical juncture for the region’s tourism sector, which has been working to rebuild visitor volumes and diversify its audience base after years of global travel disruption. Industry observers note that the internal appointments signal the organization’s confidence in the experience and strategic vision of both long-standing team members.
In her new role as Chief Marketing Officer, Spencer will oversee all global marketing strategies, brand development initiatives, and digital outreach campaigns designed to attract key visitor segments from emerging and established source markets. She brings years of hands-on experience in tourism marketing and audience engagement to the C-suite, having previously led multiple successful destination promotion campaigns that delivered double-digit growth in visitor inquiries for the authority.
Jeremy, meanwhile, will take on end-to-end responsibility for coordinating regional tourism operations, aligning the work of local tourism boards, hospitality stakeholders, and community partners to deliver cohesive visitor experiences. Her remit will also include developing sustainable tourism frameworks that support local livelihoods while preserving the region’s natural and cultural heritage.
A spokesperson for the tourism authority noted that both leaders have deep roots in the region and a proven track record of delivering results that benefit both the sector and local communities. The appointments are expected to be formally effective starting next month, with a transition plan already in place to ensure continuity across all ongoing tourism development projects.