Next spring, Kingston, Jamaica will play host to a landmark new industry gathering: the first-ever IMPACT x Mystique 2026, a flagship marketing conference curated by regional agency Mystique Integrated. Scheduled to run across April 30 and May 1 at the city’s AC Hotel Kingston, the event is crafted to center Caribbean industry expertise, addressing a long-simmering gap between the region’s outsized global cultural influence and the commercial infrastructure needed to turn that influence into lasting, scalable economic progress.
Unlike generic industry conferences that import one-size-fits-all global strategies without accounting for regional market nuances, IMPACT x Mystique 2026 is built on a core premise: Caribbean market intelligence deserves a global spotlight, and regional brands can compete on the world stage while growing rooted in local realities. Organizers laid out this vision in an official statement released Sunday, framing the conference as far more than a one-off networking event, but a catalyst for a collective shift in how the Caribbean marketing and business ecosystem operates.
Over two days, attendees will have access to 46 distinct sessions spanning a diverse range of formats: headline keynotes from industry trailblazers, cross-sector panel discussions, intimate fireside conversations, and hands-on interactive workshops. Three core content tracks will run simultaneously across the event— the main stage for high-level strategic conversations, the launch pad for emerging brand and startup insights, and the control room for deep-dive skill-building— allowing attendees to build personalized agendas aligned with their professional goals. To expand access to popular, limited-capacity control room workshops, organizers will repeat all sessions on the second day of the event.
Beyond in-person access, all registered attendees will gain exclusive long-term access to IMPACT TV, Mystique Integrated’s proprietary over-the-top streaming platform. Recordings of every session will be uploaded to the platform post-event, giving participants the chance to revisit key takeaways or catch sessions they could not attend live, extending the value of the conference far beyond its two-day run.
The conference’s programming combines global top-tier expertise with on-the-ground regional leadership, a deliberate balance designed to keep conversations rooted in real Caribbean market dynamics. Confirmed international speakers include leading marketing and data professionals from global powerhouses: Tyrona Heath of LinkedIn’s B2B Institute, Shanelle Gayle and Fanta Dicko of Google, Sasha Lucas of JPMorgan Chase, Kara Kia of Hearst UK, Brittany Johnson of Meta, and Tom Sanville of the Stagwell Group, among other leaders working at the intersection of data, creativity, and modern commerce.
Regional industry players are equally central to the conference’s structure. A long list of leading Caribbean agencies and organizations will contribute directly to programming, including Market Me Consulting Limited, Grapevine Marketing and Associates, Garrick Communications Limited, NMD Inc, DRT Communications Limited, The LAB Limited, Leep Marketing, and Trinidad and Tobago’s Lonsdale Saatchi & Saatchi. This local integration ensures all discussions address on-the-ground challenges and opportunities that generic global frameworks often overlook.
The event has drawn broad cross-industry support from a robust network of regional and national partners. Presenting partners include Main Event Entertainment Group, iPrint Group and M-One Productions, with key sponsorship backing from major regional institutions including Scotiabank, RJRGleaner Communications Group, The Jamaica Observer Limited, The Jamaica Tourist Board, Red Stripe, CB Foods and National Baking Company.
For Valón Thorpe, Chief Executive Officer of Mystique Integrated, the upcoming conference marks a defining turning point for the Caribbean business ecosystem. Thorpe emphasized that the overwhelming early response to the event from partners, speakers, and industry professionals across the region signals a clear appetite for higher industry standards.
“The response to IMPACT has been immediate and decisive. The level of support from partners, speakers and the wider industry tells us something very clearly. We are ready for a higher standard,” Thorpe said. “This is not about a single event. It is about a collective shift. The Caribbean has always had creativity and cultural influence. What we are building now is the structure, the thinking and the commercial discipline to match it.”
“IMPACT is the beginning of a platform that brings the region together, aligns us with global standards and pushes us forward as a unified force. This is how we raise the bar, together,” Thorpe added.