作者: admin

  • ABLP Calls Out UPP for Misleading Voters in Three Constituencies

    ABLP Calls Out UPP for Misleading Voters in Three Constituencies

    In an official public statement released from its central headquarters, the Antigua and Barbuda Labour Party (ABLP) has leveled serious accusations against the opposition United Progressive Party, claiming the rival group is engaged in coordinated efforts to mislead ABLP supporters ahead of voting. The alleged deception is specifically targeted at voters registered in three constituencies across the nation: St. Mary’s North, St. Mary’s South, and St. John’s Rural East.

    According to the ABLP, representatives of the United Progressive Party have directly reached out to confirmed ABLP supporters in these districts, spreading false claims about the location of their assigned polling stations. The governing party confirmed that its internal investigation teams have independently verified multiple reports of this misleading activity, confirming that the misinformation is being spread intentionally, rather than occurring as an innocent administrative error.

    The ABLP frames this deliberate misdirection of voters as far more than a minor logistical issue: it is a fundamental violation and direct assault on the core democratic rights that underpin the nation’s electoral process. Every eligible voter holds the legal and democratic right to cast their ballot in the correct location, and deceptive tactics designed to prevent that undermine the integrity of the entire election.

    In response to this unfolding situation, the ABLP has issued an urgent warning to all registered voters in the targeted constituencies to avoid trusting unsolicited voting instructions from unofficial sources. The party urges electors to cross-check their polling station assignment exclusively through official government electoral channels and approved party resources to ensure they arrive at the correct location on election day. Samantha Marshall, Vice-Chairman of the Antigua and Barbuda Labour Party, signed the official statement.

  • San Antonio, Santa Cruz Gets Emergency Response Teams

    San Antonio, Santa Cruz Gets Emergency Response Teams

    Two flood-prone communities in Belize’s Orange Walk District are stepping up their local disaster preparedness with the launch of the country’s newest Community Emergency Response Teams (CERTs), based in San Antonio and Santa Cruz on Albion Island. The long-planned initiative, launched April 29, 2026, fills a critical gap for the region, which has endured repeated damaging flood events that have disrupted daily life and put residents at risk.

  • Ellerton lose ground in Premier League title race

    Ellerton lose ground in Premier League title race

    Monday night of Barbados Football Association Premier League action delivered a pivotal result that reshaped the middle of the table at the Wildey Technical Centre, with promotion-side Bagatelle holding promotion playoff hopeful Ellerton to a 1-1 draw that saw the latter pass up a golden opportunity to chip away at the league leaders’ advantage.

    As the only fixture on the night’s schedule, the match got off to an early dramatic start that would set the tone for the full 90 minutes. In the 20th minute, forward Torian Joseph broke the deadlock to put 2025 Division One runners-up Bagatelle ahead. Joseph ran onto a precision long ball that cleared the Ellerton midfield line, and despite repeated, loud protests from the Ellerton backline claiming Joseph handled the ball en route to goal, match officials allowed the goal to stand. The forward made no mistake with his finish, sliding a calm strike past the left of Ellerton goalkeeper Kerry Holder to open the scoring.

    The 1-0 score held firm for nearly an hour of play, as both sides fought for every inch of pitch in a tightly contested battle. It was not until the 67th minute that the deadlock was broken again, when Ellerton captain Shakille Belle pounced on a costly miscommunication and defensive mistake from the Bagatelle backline. Belle picked off the loose ball and had a clear path to goal, slotting an easy finish past advancing Bagatelle goalkeeper Kevon Allsopp to level the score.

    Neither side managed to find a winning goal in the remaining 23 minutes of regulation time, leaving the two teams to split the points. For Ellerton, the single point was enough to lift the side one spot up the league table into fourth position, with 24 points accumulated through the campaign so far. That puts Ellerton level on points with Kickstart Rush, though it holds the higher position courtesy of a superior goal difference over its rivals.

    For Bagatelle, the result was a more welcome one for their league status. The newly promoted side stayed in sixth position, but moved up to 15 points, putting valuable additional distance between themselves and the league’s relegation zone.

    Premier League action returns to the Wildey Technical Centre this Thursday with a tightly anticipated double header, starting with a 7 p.m. kickoff between Kickstart Rush and Eyre’s Meat Shop Pride of Gall Hill. A three-point win for Kickstart Rush would lift the side up into third place in the standings, moving it past current occupants Brittons Hill United. For Gall Hill, which currently sits in eighth position, a win is critical to create more separation from ninth-placed St Andrew Lions — one of two sides currently occupying the league’s relegation spots alongside Wotton.

    The nightcap, kicking off at 9 p.m., will see Wotton go head-to-head with UWI Blackbirds, a side that entered the season as a regular title challenger but has endured a tough rebuilding campaign after a major squad overhaul. Despite their underperforming season, UWI Blackbirds are still heavily favored to take all three points from the fixture. They currently sit in seventh place in the table on 13 points, just two points behind sixth-placed Bagatelle.

  • ECLAC Projects Robust 4.0% Growth for Antigua and Barbuda in 2026

    ECLAC Projects Robust 4.0% Growth for Antigua and Barbuda in 2026

    Against a backdrop of moderating economic momentum across Latin America and the Caribbean, the Economic Commission for Latin America and the Caribbean (ECLAC) has released updated projections that position Antigua and Barbuda as a standout performer in 2026, with a projected 4.0% annual economic expansion.

    The latest forecast builds on an estimated 5.0% growth for the twin-island nation in 2025, highlighting the unexpected resilience of its tourism-reliant economy at a time of mounting global economic uncertainty. Unlike many of its regional peers, Antigua and Barbuda is set to maintain solid growth even as ECLAC has revised down the broader regional outlook for 2026, cutting projections to an average of just 2.2% growth across Latin America and the Caribbean amid a increasingly difficult international operating environment.

    ECLAC’s analysis shows that growth will decelerate in 24 of the region’s 33 individual economies, marking a broad-based slowdown across the bloc. Antigua and Barbuda’s 4.0% projected expansion puts it nearly double the regional average, cementing its status as one of the Caribbean’s strongest-performing small island economies.

    The commission attributes the region-wide slowdown to a confluence of persistent external pressures. Heightened geopolitical frictions across major global powers have created widespread market uncertainty, while stubbornly elevated inflation and tighter global financial conditions continue to constrain business and consumer activity. Persistently high oil and food prices have kept inflationary pressures stickier than many policymakers anticipated, while slowing growth in the world’s largest economies and sluggish global trade expansion have cut into external demand for regional exports. Meanwhile, major central banks have kept monetary policy comparatively tight, leaving borrowing costs restrictive for both governments and private businesses across the developing world.

    The Caribbean sub-region paints an even more uneven picture, ECLAC notes. Aggregate Caribbean growth is projected to hit 5.6% in 2026, but that headline figure is skewed dramatically by the rapid oil-driven expansion of Guyana. When Guyana is removed from the calculation, underlying growth across the rest of the Caribbean falls significantly, highlighting the deep divergence in economic trajectories across Caribbean nations.

    Looking beyond short-term projections, ECLAC has warned that structural challenges continue to hold back long-term prosperity across the whole region. These persistent constraints include limited potential for sustained long-term growth, widespread vulnerability to external economic and climate shocks, and soft domestic demand in multiple major economies. To counter these headwinds, the commission says that boosting productive investment, lifting labor and business productivity, and building greater economic resilience to external shocks will be critical to delivering sustained, inclusive growth in the coming years.

    For Antigua and Barbuda, the 4.0% 2026 growth projection signals that the nation is on track for continued macroeconomic stability, even as global headwinds and regional slowdown trends create ongoing challenges that policymakers will need to navigate.

  • Latin America and the Caribbean Will Grow 2.2% in 2026

    Latin America and the Caribbean Will Grow 2.2% in 2026

    New updated economic projections from the United Nations Economic Commission for Latin America and the Caribbean (ECLAC) have trimmed the 2026 average growth outlook for the region’s economies to 2.2%, a slight downward adjustment from the 2.3% forecast published in December 2025. The revision comes as the global operating environment has grown far more challenging than analysts anticipated at the end of last year, marked by escalating geopolitical frictions, tighter-than-expected global financial conditions, and a renewed surge in inflationary pressures across the world.

    ECLAC’s analysis notes that this slowdown in economic momentum will be felt across nearly the entire region. Of the 33 economies tracked in the report, 24 will see growth decelerate in 2026, while only seven are projected to register an acceleration in output. If the forecast holds, the region will mark four consecutive years of growth hovering around 2.3%, a trend that underscores deep-rooted low growth capacity across Latin America and the Caribbean.

    The degradation of the global external landscape stands out as the primary driver of the lower forecast. Between January and April 2026, rising geopolitical tensions and ongoing conflict in the Middle East have amplified uncertainty across global financial and commodity markets, stoking widespread volatility. Most notably, the average price of West Texas Intermediate (WTI) crude oil in the first three weeks of April 2026 was 74% higher than the average recorded in December 2025. This sharp jump has fanned broad global inflationary pressures and pushed up production and transportation costs for economies around the world, including those in the Latin American and Caribbean region.

    The oil price shock has been compounded by rising global food prices, a simultaneous growth slowdown in the region’s largest trading partners — including the euro area, China, and India — and a general cooling of international trade. The World Trade Organization (WTO) projects that the volume of global goods and services trade will expand by just 2.7% in 2026, down from a 4.7% expansion in 2025. Against this backdrop of persistently higher inflation and softening trade prospects, the world’s major central banks have adopted more cautious monetary policy stances, keeping financial conditions significantly tighter than were forecast at the end of 2025.

    Beyond global headwinds, muted domestic aggregate demand is also acting as a drag on regional growth. The largest constraint on expansion remains underwhelming private consumption. While fixed investment has shown early signs of a nascent recovery, growth in capital spending remains moderate across most of the region’s economies. A slowdown in activity that emerged in the second half of 2025, particularly in the region’s largest economies, has carried over into 2026, extending the trend of weak performance.

    As economic activity cools, job growth across the region is also expected to moderate. ECLAC projects regional employment will grow by roughly 1.1% in 2026, down from 1.5% growth in 2025. At the same time, imported global inflation is pushing up domestic price levels across the region: the median inflation forecast for 2026 now tops 3%, up from 2.4% in 2025. South American economies are disproportionately affected by this trend, facing continued pressure from exchange rate volatility and higher costs for imported inputs and transportation.

    The report also highlights sharp heterogeneity in economic performance across different countries and subregions. In total, just nine economies are projected to grow by 4% or more in 2026, eight will see growth between 3% and 4%, 13 will expand at a rate below 3%, and three economies are expected to contract.

    Broken down by subregion, South America is forecast to grow 2.4% in 2026, down from 2.9% growth in 2025, with most economies in the subregion seeing deceleration. Central America will see a slight easing of growth to 2.2% in 2026 from 2.3% in 2025, a result dragged down by expected contractions in Cuba and Haiti; excluding those two economies, the subregion’s average growth would tick up to 3.9% from 3.8% in 2025. The English- and Dutch-speaking Caribbean is projected to hit 5.6% growth in 2026, a tiny uptick from 5.5% in 2025, driven almost entirely by strong expansion in Guyana; excluding Guyana, the subregion’s average growth would fall to 1.2% from 2.0% in 2025.

    ECLAC warns that significant downside risks remain to the current forecast, and any materialization of these risks could lead to further downward growth revisions. Key risks include the persistence of restrictive global financial conditions, continued inflationary pressure from elevated energy and food prices, ongoing volatility in international commodity and financial markets, widespread vulnerability to external shocks, and persistent weak domestic demand across much of the region. In some economies, long-standing structural weaknesses including external financing constraints, limited fiscal and monetary policy space, and fragile institutional frameworks could further drag on performance.

    The current economic landscape lays bare the core structural challenges holding the region back: persistently low trend growth, excessive exposure to global external shocks, and an urgent need to strengthen domestic growth engines. ECLAC emphasizes that expanding mobilization of both domestic and external resources, paired with improvements in governance, will be critical to advancing policy frameworks that boost investment, lift productivity, and strengthen macroeconomic resilience amid an increasingly uncertain global environment.

  • Chef Harry honoured in Icon Series Gala of flavours and song

    Chef Harry honoured in Icon Series Gala of flavours and song

    As the Cultural Development Foundation (CDF) of Saint Lucia marked the 10th iteration of its beloved Icon Series, the three-day celebration blended world-class cuisine, vibrant local music and eye-catching floral-themed design to pay homage to one of the island nation’s most influential cultural pioneers. This year’s honor went to Edward “Chef Harry” Joseph, a trailblazing figure who reshaped Saint Lucia’s culinary landscape and left an indelible mark on the country’s hospitality and cultural sectors.

    Chef Harry’s legacy stretches back decades as one of Saint Lucia’s first homegrown hoteliers. Famous for his unwavering commitment to fresh, locally sourced ingredients, he founded the iconic Green Parrot Hotel at Morne Fortune, a destination that became far more than just a place to stay. Beyond his culinary innovations, Chef Harry was a beloved entertainer who drew guests from across the globe with both his signature dishes and nightly live local performances, where he often joined in on singing and dancing alongside guests and performers.

    To celebrate his decades-long impact, the CDF hosted two sold-out Icon Gala Dinners at Sandals Grande on April 24 and 25, 2026. Guests walked a red carpet into a grand marquee, where they were seated at elaborately decorated tables for a curated five-course menu crafted by a collective of Saint Lucia’s most talented working chefs. The team included Executive Sous Chef Elijah Jules of Anse Chastanet and Jade Mountain, Chef Orlando Satchell of Orlando’s, Chef Trevor Felicien of Sandals Grande, Chef Shorne Benjamin — owner of the popular Fat Fowl restaurant in Brooklyn — Chef Damisa Williams of Royalton Resort, and a junior chef from Saint Lucia’s 2025 National Culinary Team.

    Every dish on the menu paid homage to Chef Harry’s iconic style, blending traditional Lucian Kweyol flavours with the creative twists that made his cooking famous. The meal opened with Bol Bwapen Sent Lisyen, a crispy breadfruit croquette, followed by Chef Harry’s own Soup Djouk Fouye. For main courses, guests sampled two of his most celebrated recipes: Fond Jacques Cocoa Duck and Harry’s Rainbow Dorado a La La. The dinner closed with two signature desserts: Green Parrot Cheesecake and a rich Chocolate Box filled with coconut banana mousse. After the meal, hosts Russel Lake and Tracy Pilgrim George polled attendees on their experience, and every guest reported complete satisfaction with the tribute menu.

    The celebration extended far beyond food, with a carefully curated lineup of entertainment that honoured Chef Harry’s love of local performance. An all-star band led by Gregory Piper accompanied dynamic dance sets from the Silver Shadow Dancers, with a setlist focused entirely on beloved Saint Lucian tracks that evoked a deep sense of local pride — a feeling summed up by long-time local media personality Barbara Jacobs Small’s iconic phrase “home have”. Standout performances included Manasseh’s take on Double Trouble’s “Heavenly Bliss”, Arthur Allain’s rendition of “Caribbean Rock”, and Mervyn Wilkinson’s original “Caribbean Woman”. The set also featured classic Kweyol tracks including “Bans Mwen a Ti Bo” and “Pas Mal Parlay Fam”, alongside a preview performance from the Reasons Orchestra ahead of their upcoming set at Soufriere Jazz. Attendees and organizers alike noted that the caliber of the performances was high enough to hold its own on the stage of the 2027 Saint Lucia Jazz & Arts Festival.

    The CDF Icon Series is an official component of Saint Lucia’s annual Jazz and Arts Festival, which this year expanded to showcase a diverse range of creative disciplines including culinary arts, music, theater, dance and visual arts. Ernest Hilaire, Saint Lucia’s Minister for Tourism and the Creative Industry, attended the second gala on Saturday and praised the event as a fitting tribute to Chef Harry’s legacy.

    “It’s a fantastic evening,” Hilaire shared in his remarks. “The music was really good as well as the dishes, without singling out any one particular dish, and it just brought back memories of Chef Harry, who he was, his music, the Saint Lucian society at the time – it’s a really good story.”

    Hilaire commended the CDF organizers, participating chefs and performing musicians for putting together the seamless, moving tribute, noting that the event highlighted the world-class quality of Saint Lucian gastronomy. He also announced that the gala marked the start of a series of new government-led initiatives to promote Saint Lucia’s culinary arts sector to a global audience, turning the island’s rich culinary heritage into a draw for international visitors and food lovers worldwide.

  • Dominica strengthens ties with France and Guadeloupe

    Dominica strengthens ties with France and Guadeloupe

    A landmark high-level diplomatic gathering bringing together senior officials from the Commonwealth of Dominica, the French Republic, and the French overseas region of Guadeloupe was recently held in Pointe-à-Pitre, Guadeloupe, with the core goal of advancing practical collaboration across multiple priority sectors of shared interest.

    The meeting gathered key regional leadership, including Thierry Devimeux, the Prefect of Guadeloupe, Marie Noelle Duris, France’s Ambassador to the Eastern Caribbean, alongside a senior delegation of government representatives from Dominica. The in-person discussions centered on deepening institutional cooperation across five critical domains: cross-border judicial coordination, customs clearance and enforcement operations, shared fire and emergency rescue response frameworks, maritime domain security, and collaborative immigration management.

    In a public statement shared to his official Facebook page following the talks, Dominican Prime Minister Roosevelt Skerrit reaffirmed his country’s longstanding commitment to building tangible, people-centered partnerships with both France and neighboring Guadeloupe. “Dominica deeply values its existing relationship with France and Guadeloupe as a close neighboring territory, and we remain fully committed to building practical partnerships that deliver direct benefits to our people,” Skerrit wrote. The Prime Minister also emphasized that targeted cross-regional cooperation is an essential tool for addressing transboundary challenges and unlocking shared development opportunities across the Eastern Caribbean.

    Dominican officials participating in the talks also made clear that the country prioritizes partnerships that generate measurable, on-the-ground outcomes for ordinary citizens on both sides of the border, laying the groundwork for formal agreements to be finalized in the coming months.

  • From protest to productivity

    From protest to productivity

    For nearly 70 years, the Grenada Trades Union Council (GTUC) has stood as one of the most influential and effective labor umbrella organizations across the Caribbean. Founded on March 13, 1955 in the coastal town of Gouyave, St. John, and officially registered just three weeks later on April 4 that same year, the GTUC today operates out of the Grenada Public Workers’ Union building along Port Highway.

    Over its decades of service, the body has built a strong legacy of community and worker advocacy, most notably through its rotational approach to annual May Day observances that brings major celebrations to every parish across the country in sequence. This model does not only center worker voices it also provides a measurable economic boost to both rural and urban local communities. Every May Day, union presidents take to the stage to lay out pressing labor concerns, while workers parade through streets carrying placards ranging from subtle to unapologetically bold that highlight gaps and injustices in the modern labor market. As Grenada’s largest employer, the national government gets a formal opportunity to respond to these concerns and defend its labor policies through the Ministry of Labour, before the day concludes with community networking celebrations that blend militant advocacy with genuine worker camaraderie.

    The GTUC’s commitment to inclusive community impact is set to reach a new milestone in 2026, when full May Day celebrations will be hosted for the first time on Carriacou, Grenada’s sister island. This decision is more than a logistical adjustment it is a strategic, community-focused move that will deliver much-needed economic momentum and morale support to Carriacou, which is still working to recover from the devastating damage caused by Hurricane Beryl in July 2024. This kind of community-centered initiative is not an isolated case: the GTUC and Grenada’s wider labor movement have a long track record of stepping in to support vulnerable citizens, including major donations to residents displaced by the 2024 Chantimelle wildfire.

    Even with these notable achievements, writes author Brian Grimes a former trade union leader and current public servant the time has come to ask a critical question: can traditional trade unionism alone carry Grenada’s labor movement forward into the future? Grimes argues that the GTUC, currently led by Comrade André Lewis, is already one of the strongest labor bodies in the Caribbean, with a proven record of delivering tangible gains for workers: consistent wage hikes to offset inflation in organized workplaces, successful legal and grassroots advocacy including high-profile victories on pension reform that reshaped national politics, and years of pushing for the minimum wage amendments that have lifted low-income workers out of poverty. But even with this success, continuous improvement requires constructive self-reflection, and the labor movement must now confront a changing world of work to stay relevant.

    Grimes stresses that core union services including wage negotiation, workplace safety advocacy, member credit unions, and group health insurance must be preserved and expanded where possible. But modern trade unionism must also expand its mandate to position itself as an active partner in national development, rather than only an advocate for worker rights. This is especially urgent as the digital economy reshapes traditional employer-employee relationships: the rise of remote work, gig work platforms, digital entrepreneurship, and automation has left a growing share of workers outside the protective framework of traditional union organizing. To adapt, unions must rethink their organizing models, service offerings, and core mission to serve a new generation of workers who may never work in a conventional office or factory setting. This means advocating for fair labor standards for gig workers, expanding access to digital literacy training, and equipping workers with the skills they need to thrive in an increasingly technology-driven labor market. Failing to innovate, Grimes warns, will risk gradual erosion of union relevance as the world of work changes.

    A core part of this evolution, he argues, is an open, non-partisan conversation about productivity. While unions emerged from the fight against exploitative capital practices a fight that Sir Eric Gairy, Grenada’s most iconic trade union leader, led during the 1951 Sky Red social revolution to reduce systemic inequality the movement must now adapt to become an even more effective agent of national change. Unions must bring their perspective to the table with government and employers to design fair performance metrics that drive mutual benefit and overall national growth. Grimes argues that while employers must commit to paying living wages, unions must also prioritize productivity among their members to grow the overall economic pie that can be shared equitably. Asking for wage increases from struggling contracting businesses, he notes, is unsustainable, and this uncomfortable conversation is necessary to drive real systemic change. Drawing a comparison to high-growth economies like Singapore and South Korea, Grimes notes that even with Grenada’s smaller scale, the core principle holds: sustainable national growth requires a shared commitment to productivity, discipline, and collective national purpose. A coordinated “Big Push” that brings together unions, government, and employers is the only way to build long-term sustainable development.

    Grimes draws on his own decades of experience in the labor movement, from ordinary member of the Grenada Public Workers’ Union to youth representative, public relations officer, and eventually union president, to highlight a proven model for this evolution. He notes that union leaders who prioritized member human resource development through training consistently delivered stronger outcomes for workers, pointing to Sister Madonna Harford who led the GPWU from 2003 to 2013 and the GTUC from 2005 to 2015 as a key example. During her tenure, Harford organized dozens of development workshops focused on financial literacy, continuing education, youth development, and worker self-care. Today, Grimes argues this model must be expanded to address growing national skills gaps gaps that include not just technical hard skills like construction or information technology, but soft skills like punctuality, customer service, integrity, and collaboration. Doubling down on member training, Grimes argues, will deliver benefits for every stakeholder: more skilled and motivated workers increase productivity and business profits, which in turn creates a stronger negotiating base for unions to push for further wage gains.

    Grimes concludes that the reforms he outlines do not need to be revolutionary to be effective, but if adopted across Grenada’s trade union movement, they could deliver a transformative paradigm shift for both labor and national development. The question facing Grenada’s unions today is no longer whether evolution is necessary it is whether the movement is ready to lead that change.

    *This opinion piece is from contributor Brian Grimes. NOW Grenada does not take responsibility for contributor statements and opinions.*

  • Jamaican influencers call out pressure for immediate ROI from brands

    Jamaican influencers call out pressure for immediate ROI from brands

    The global influencer marketing space has long prioritized speed and viral performance, but a group of top Jamaican content creators and industry professionals are challenging the dominant expectation of immediate return on investment (ROI) from brand collaborations. At a recent major regional marketing conference, they called on local and international brands working with Caribbean creators to shift from quick, one-off campaigns to relationship-driven, long-term partnership strategies.

    Speaking during a panel discussion at the IMPACT x Mystique marketing conference held Thursday at Kingston’s AC Hotel, prominent Jamaican lifestyle creator Rushane “RushCam” Campbell drew a sharp analogy to criticize brands’ rushed expectations. He compared the pressure to deliver instant sales to being asked to carry water in a basket, noting that the common demand to move dozens of product units immediately after a single post does not align with how influencer marketing actually works.

    Campbell’s perspective was echoed by Khadine “Miss Kitty” Wilkinson, a veteran media personality with more than 20 years of experience partnering with leading brands. Wilkinson pushed back against the idea that one-size-fits-all metrics should be the only benchmark to determine whether a campaign delivers value for money. She emphasized that organic influence builds gradually, noting that audience trust and purchasing decisions often take months or even years to mature, rather than delivering instant results like a microwave meal. Too many brands write off a campaign as a failure if they do not see a massive immediate sales jump, she argued, ignoring the slower, more sustainable impact of consistent influencer alignment.

    Singer-turned-content creator Tami Chin Mitchell reinforced the panel’s shared stance by referencing the well-known Marketing Rule of 7, which holds that potential customers need an average of seven interactions with a brand before making a purchase. Quipping that for Jamaican consumers the number is closer to 17, she drew laughter from the audience while underscoring the need for extended brand exposure to drive conversions.

    Panel moderator Naomi Garrick, a personal branding coach and the head of Garrick Communications, added that local Jamaican brands regularly come to her seeking quick marketing fixes, often requesting one-off posts or two-week short campaigns. Garrick said she consistently warns these brands that such rushed strategies are ultimately a waste of money. While short campaigns may generate temporary buzz, they fail to deliver sustained results, she explained. Meaningful impact and accurate performance measurement only come from longer-term collaborations that allow influence to develop over a broader time frame, rather than quick, superficial hits, she added.

    Campbell shared a concrete example of how long-term collaboration delivers results, pointing to his multi-year partnership with organizers of Barbados’ popular Crop Over festival. After hosting Campbell and other influencers in 2022 and inviting the group back again in 2023, the festival sold out completely in 2024, with attendance drawing visitors from across the Caribbean, Europe, North America and beyond. The multi-year investment in influencer relationships directly drove that sell-out outcome, he noted.

    “Trust time, work with people over a period of time, people who have access to great communities, build deeper roots and trust, and know that, with collaboration, it will in fact work out; don’t expect it to work in one go… things just nah fly off the shelf,” Campbell said, stressing that patience is key to unlocking meaningful, long-term returns.

    The two-day IMPACT x Mystique marketing conference, hosted by Mystique Integrated in partnership with Main Event Entertainment Group, iPrint Group and M-One Productions, concludes Friday. The event has drawn hundreds of senior marketers, content creators, C-suite executives, startup founders and media decision-makers from across the region to discuss emerging trends in marketing and influencer collaboration.