In a strategic move to enhance tourism ties with South America, Antigua and Barbuda will commence weekly direct charter flights to Cartagena, Colombia, starting October 24. The initiative, unveiled on Friday, is a collaborative effort between DMC BlueSea and Liat Air. The partnership aims to establish South America as a pivotal source market for the Caribbean destination. The announcement was made during a press conference attended by key figures, including Colin James, CEO of the Antigua and Barbuda Tourism Authority (ABTA), María Britto Bettini, CEO of BlueSea, and José Abreu, also from BlueSea. Britto Bettini revealed that the concept of directly linking Antigua and Barbuda with Colombia had been in the pipeline even before the pandemic. James described the new service as a ‘gateway’ to untapped markets, emphasizing its potential to attract a fresh influx of tourists. This development is expected to significantly bolster the tourism sector in Antigua and Barbuda, providing a much-needed boost to the local economy. The initiative also highlights the growing importance of South America as a key player in the global tourism industry.