Deshawn Mc Queen, a 20-year-old influencer from Grenada known online as ‘DeshAloof,’ recently returned from a transformative two-week journey in China as part of the 3rd China-LAC Short Video Contest. Organized by the China Public Diplomacy Association, the program aimed to foster cultural exchange and deepen mutual understanding between China and Latin American and Caribbean (LAC) nations. Mc Queen, the youngest among over 30 influencers from 22 LAC countries, described the experience as a crash course in storytelling, digital media, and creativity on an unprecedented scale. He emphasized the practical lessons he gained in structuring content for maximum engagement and crafting stories that resonate globally. The itinerary included visits to high-profile companies and cultural institutions, such as Alibaba Group’s headquarters in Hangzhou, where Mc Queen witnessed firsthand how China leverages technology and creativity to shape global narratives. The exposure to advanced content creation techniques and immersive technologies like VR screens left a lasting impression on him. Mc Queen also highlighted the collaborative spirit among fellow influencers, which reinforced his belief in the Caribbean’s creative potential. Beyond personal growth, he has successfully monetized his YouTube channel, turning content creation into a sustainable career. Armed with fresh knowledge and inspiration, Mc Queen plans to implement these strategies across his platforms, aiming to elevate digital storytelling not just in Grenada but across the Caribbean.