One of Grenada’s prominent spirit producers, Grenada Distillers Limited, has launched an open recruitment search for a strategic, creative and experienced professional to fill the key position of Sales and Marketing Manager on its core growth-focused team.
The successful candidate will take ownership of driving the company’s brand expansion and revenue growth, with a core mandate to identify untapped marketing opportunities, roll out data-backed sales and marketing strategies, boost brand visibility, deepen customer engagement and extend the company’s footprint across existing and new markets.
As the department head, the incoming manager will oversee all daily operations of the combined sales and marketing teams, with a focus on meeting and exceeding pre-set performance and operational targets. Key responsibilities include continuous market, competitor and industry trend monitoring to align brand strategies with evolving consumer demands, managing all external and internal corporate communications to ensure consistent, on-brand messaging across all channels, and nurturing long-term media relationships through press release distribution, interview coordination and promotion of company-led initiatives.
Beyond core communications, the role requires oversight of all marketing collateral, campaign development and digital content creation to ensure alignment with overall brand guidelines and strategic communication plans. The manager will also be responsible for developing, implementing and refining formal sales and marketing frameworks and policies, conducting regular reviews of the department’s annual budget, and managing product distribution networks by setting clear sales targets and scheduling workflows for team members.
Additional duties include ongoing sales performance tracking, demand forecasting, iterative adjustment of sales and advertising strategies, regular evaluation of marketing tactic effectiveness to optimize conversion, and systematic market research to identify emerging trends, analyze consumer needs and uncover new growth opportunities. The role also calls for compiling and analyzing market data to refine promotional plans that drive both profitability and brand recognition, building and leveraging strategic industry partnerships to create added value for the business, and nurturing customer relationships through regular in-person engagement to understand needs and identify new business opportunities.
The successful candidate will also be tasked with expanding the company’s customer database, exploring new export market opportunities in collaboration with the General Manager, overseeing the planning and execution of new product launch campaigns and corporate events, upholding consistent brand standards across all marketing, communication and advertising assets, collaborating closely with production and other cross-functional departments to ensure cohesive operational strategies and high customer satisfaction, supporting the General Manager in developing the annual sales budget, and preparing monthly department performance reports for senior leadership.
People leadership is also a core requirement of the role: the incoming manager will be expected to lead through hands-on engagement, motivate team members, deliver ongoing training and professional development to upskill the sales and marketing teams, conduct regular performance reviews for all department staff, and adhere to all company policies covering workplace safety, good manufacturing practices (GMP) and food safety management system requirements. The role also requires flexibility to take on any additional relevant duties assigned by senior management.
To be considered for the position, candidates must hold a bachelor’s degree in Business Administration, Marketing or a related field. Required knowledge includes deep expertise in core sales and marketing principles, proficiency in web-based marketing and social media strategy, hands-on experience with multiple digital marketing tactics, and competency in sales forecasting, data analysis and professional report writing. Desired skills include advanced computer literacy, strong project management capabilities, the ability to manage multiple concurrent projects while adhering to tight deadlines, sharp analytical, organizational and creative thinking skills, exceptional written, verbal and presentation communication skills, proven leadership, motivation and sales abilities, strong decision-making competency, excellent interpersonal and customer service skills, and robust time management and strategic planning capabilities.
Candidates are required to have a minimum of five years of professional experience in sales or marketing, at least three years of experience in a formal managerial position, and prior experience leading sales or marketing teams.
The role comes with specific physical demands: candidates must be willing to work extended hours, with occasional work required on weekends and public holidays to meet deadlines or attend company events. The role involves regular travel across the company’s manufacturing facility to monitor project progress, including access to production areas that require mandatory personal protective equipment (PPE) such as safety goggles, gloves, safety boots and respirators for specific zones, so candidates must be able to wear required PPE comfortably to perform job functions safely.
Interested applicants are required to submit a complete application package including a cover letter, curriculum vitae (in either Word or PDF format), and contact details for three professional business references, preferably from past employers. All applications must be submitted via email to [email protected] with the subject line “Sales and Marketing”. The closing deadline for applications is 23 September 2026, and only shortlisted candidates will be contacted for subsequent interview stages. This recruitment process is being managed exclusively by J’s HR Consultancy.
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