The Caribbean Premier League (CPL), one of the most dynamic and widely followed Twenty20 cricket competitions in the world, has announced a landmark new partnership that will see regional telecommunications leader Flow take on the role of Official Partner for the upcoming editions of the Republic Bank-backed tournament.
This collaboration marks a significant step forward for both organizations, bringing together a premier cricket platform that showcases top cricketing talent from across the globe and a leading communications provider deeply rooted in the Caribbean community. As an official partner, Flow will gain extensive brand visibility across all CPL match venues, broadcast coverage, and digital platforms, reaching millions of cricket fans both in the Caribbean and around the world.
CPL CEO Peter Russell emphasized the importance of the new partnership, noting that Flow’s long-standing commitment to connecting communities across the region aligns perfectly with the league’s mission to grow cricket and drive engagement across Caribbean nations. Representatives from Flow also expressed excitement about the collaboration, highlighting that the partnership will allow the company to deliver unique experiences to its customers, including exclusive access to match tickets, behind-the-scenes content, and special fan events throughout the tournament.
The Republic Bank CPL has grown steadily in popularity since its inaugural season in 2013, attracting star players from major cricketing nations and drawing record viewership year after year. Partnerships with leading regional brands like Flow play a critical role in supporting the league’s continued expansion and development, from upgrading venue infrastructure to nurturing young local cricket talent through the league’s development programs.
Both organizations have confirmed that the partnership will kick off with the upcoming 2024 edition of the Republic Bank CPL, with plans to extend the collaboration across future tournaments. Fans can expect to see integrated activations from Flow throughout the tournament season, enhancing the overall matchday experience for in-stadium audiences and remote viewers alike.