On Friday, April 10, 2026, iconic regional retailer Hubbard’s officially kicked off its much-awaited annual consumer campaign, the “Live Free for 1 Year” promotion, during a public launch event held at the Esplanade Mall courtyard in St. George’s, Grenada.
The energetic launch gathering attracted a bustling crowd of curious onlookers, everyday shoppers, brand collaborators, and loyal customers, all gathering to witness the debut of one of the Caribbean island’s most anticipated annual retail promotions. Attendees had the opportunity to learn about the contest structure, prize offerings, and entry procedures during the public event, building widespread excitement ahead of the eight-month campaign.
Unlike standard retail giveaways, the “Live Free for 1 Year” promotion offers participants a life-changing chance to secure 12 months of financial flexibility by covering a full suite of everyday essential goods and services. This year’s prize package covers every corner of modern daily life, from weekly groceries and vehicle fuel to home electricity bills, insurance coverage, automotive accessories, and leisure and entertainment experiences. Monthly draws will award smaller prize bundles throughout the campaign, while the year-end grand prize combines all offerings into one comprehensive, high-value package for a single lucky winner.
The ambitious campaign is backed by a robust coalition of leading corporate partners spanning key Grenadian industry sectors. Major supporting partners include telecommunications provider Flow, energy supplier Sol Petroleum, Grenadian General Insurance Company Ltd., Grenada Bottling Company Ltd., Carib Brewery (Grenada) Ltd., Grenada Co-operative Bank Ltd., dairy brand Dutch Lady, and a range of other local and regional businesses including Dany, Promos, Supreme, Kreative Chef, utility provider Grenlec, Farroad Tyres, Ansa Coatings Grenada, Isuzu, Majic, Sunshine Promotions, Hubbard’s own Motor Department and Food Fair division, Torque Tyres, and resort brand Sandals Grenada.
To enter the promotion, eligible participants first need to download the PromoConnect mobile application on either iOS or Android devices and complete registration with their personal contact information. Next, entrants must make a minimum purchase of $50 at any Hubbard’s department store or participating partner outlet, then submit their entry using a unique purchase code, QR code scan, or linked phone number. Monthly draws will be held throughout the entire campaign window, giving participants multiple opportunities to win leading up to the grand finale draw in December.
The promotion is open to all consumers across Grenada and Carriacou, with the campaign running from its April 10 launch through December 24, 2026. Retail organizers encourage all eligible shoppers to enter for a chance to claim the ultimate prize: a full year of financial freedom with all core lifestyle expenses covered. For real-time updates on monthly draw results, additional trivia giveaways, and partner announcements, consumers can follow the campaign’s official social media accounts on Facebook, Instagram, and TikTok at the handle @Hubbard’s Live Free.