The strategic alliance between beverage giant Campari and premier event organizer Dream Entertainment Limited continues to flourish as they launch their fourth consecutive Carnival partnership in Jamaica. Communications Manager Dominic Bell of J Wray & Nephew Limited (Campari’s local subsidiary) characterized the ongoing collaboration with Xodus Carnival as evidence of sustained mutual growth and brand development.
Bell emphasized that Xodus represents the largest Carnival band in Jamaica, providing Campari with an ideal platform to engage consumers while showcasing the brand’s identity as cool, confident, and sensual within festive environments. The partnership was celebrated at the recent Campari Mixology Experience & Lime event held at the company’s New Kingston headquarters, where specially invited partners enjoyed live musical performances by Laing D, interactive games, and expertly crafted mixed drinks.
According to Bell, the gathering served as both a relationship-building opportunity and an educational platform for media representatives and influencers to learn about Campari’s signature Carnival offerings. These include Campari Grapefruit, Campari Orange, and the locally favored Rumpari cocktail. The company emphasized responsible consumption practices alongside mixology demonstrations.
Scott Dunn, Group Managing Director of Dream Entertainment Limited, described the Campari-Xodus collaboration as a ‘power couple’ pairing that consistently delivers maximum results. He noted that Carnival embodies beautiful women, premium drinks, and exceptional entertainment—elements both brands combine to create Jamaica’s most premium week of events.
This year’s Xodus Carnival adopts the ‘OlympiX’ theme and features an expanded calendar for the 2026 season. The lineup includes the return of Xodus Wet on Easter Monday, Lost in Paradise, Bacchanal J’Ouvert, alongside signature events like Xodus Fete Gala, Xodus Tailgate, and Xodus Remedy. Dunn expressed particular excitement about launching Carnival Week with the Campari Xodus Wet Music Festival, featuring performances by artist Voice and extensive brand activations.
Dunn attributed Xodus’s continued success to dedicated teamwork and constant innovation, noting that while patrons see the final glory, they rarely witness the extensive preparation behind the scenes. The partnership exemplifies how alcohol brands and entertainment providers can create synergistic relationships that enhance consumer experiences while driving commercial objectives.