Sony Music Entertainment has initiated a massive crackdown on AI-generated music fraud, identifying and requesting removal of over 135,000 counterfeit songs from streaming platforms. The sophisticated deepfake operation specifically targeted the label’s most prominent artists, including Beyoncé, Harry Styles, Queen, Bad Bunny, Miley Cyrus, and Mark Ronson.
According to Dennis Kooker, President of Sony’s Global Digital Business, these AI-generated forgeries are inflicting “direct commercial harm to legitimate recording artists,” particularly during critical album promotion cycles. Kooker emphasized that in severe instances, these fabrications “potentially damage a release campaign or tarnish the artist’s reputation.”
The scale of the problem has escalated dramatically, with Sony reporting identification of approximately 60,000 fraudulent tracks just since March 2025. Company executives acknowledge that the 135,000 songs flagged likely represent only a fraction of the total AI-generated counterfeits circulating across music streaming services.
This revelation emerged during the London launch of the International Federation of the Phonographic Industry’s (IFPI) Global Music Report. While the industry celebrated an 11th consecutive year of growth with global recorded music revenues reaching $31.7 billion (a 6.4% increase driven primarily by paid streaming subscriptions), executives voiced serious concerns about emerging threats.
IFPI CEO Victoria Oakley highlighted the urgent need for enhanced protective measures, stating: “The challenge of identifying and labelling AI material is absolutely the next critical challenge.” Industry leaders are advocating for advanced detection tools capable of identifying and tagging AI-generated content at the point of upload to streaming platforms.