KINGSTON, Jamaica — Wisynco Group’s bottled water brand WATA is demonstrating corporate commitment to youth development through its multifaceted ‘Hydrate to Educate’ program. The initiative addresses both immediate physical needs and long-term educational support for Jamaican students during peak athletic seasons and beyond.
The program’s school tour component has established hydration stations at secondary institutions across the island, providing complimentary water to students, educators, and spectators during physically demanding track and field events. This practical intervention emphasizes the critical relationship between proper hydration and optimal physical performance, mental focus, and overall health maintenance.
Since launching on February 17, the tour has visited Portland High School, Clarendon College, José Martí Technical High School, Merl Grove High School, BB Coke High School, and St Catherine High School. The tour will conclude at May Day High School on March 31, completing a seven-school circuit designed to promote wellness during competition periods.
Jusanna Staple, Marketing Coordinator for the WATA portfolio at Wisynco Group, explained the program’s dual purpose: “While addressing immediate hydration needs during Sports Day events, we’re simultaneously fostering connections with students and promoting sustainable healthy lifestyle choices that extend beyond the athletic field.”
The hydration tour represents merely the initial phase of WATA’s comprehensive initiative. The program expands significantly in May with an educational grant component that will provide substantial financial assistance to both students and institutions across Jamaica.
Beginning May 1, students and schools can apply for support through the educational grant program. Last year’s initiative demonstrated remarkable impact, distributing over J$7 million in scholarships to 42 students for academic expenses including tuition, textbooks, uniforms, and transportation. Additionally, 14 schools each received J$300,000 grants to fund campus improvement projects designed to enhance educational facilities and learning environments.