International recording artist Shaggy has emphatically defended the prestige of the Grammy Awards amidst ongoing debates within reggae music circles regarding its outcomes. The two-time Grammy winner, in a recent interview, dismissed claims that artists don’t value the recognition, stating that anyone who claims not to care about the Grammys is being dishonest.
‘It’s great to be recognized by the highest level of your peers. It is a fantastic feeling,’ Shaggy expressed, drawing from his personal experience of winning in 1996 for ‘Boombastic’ and again in 2019 for his collaborative album with Sting. He emphasized that while he previously downplayed the awards after numerous nominations, his recent victory proved exceptionally rewarding.
The artist addressed the criticism surrounding selection processes, noting that many complain about results without participating in the voting system. ‘You have to be a registered voter and part of the process to influence outcomes,’ he advised, encouraging broader industry participation.
Simultaneously, Shaggy announced the upcoming release of his new studio album ‘Lottery’ on May 15th, produced through a partnership between VP Records and his own Ranch Entertainment label. The project features collaborations with prominent artists including Anthony Hamilton, Jeremih, and Robin Thicke.
The album’s title reflects the risk-taking mentality that propelled Shaggy from Kingston, Jamaica to global superstardom. Throughout his decades-long career, his creative gambles have resulted in extraordinary success: over 40 million albums sold, multiple Grammy awards, and a catalog that transcends generations.
The lead single ‘Looking Lovely’ featuring Robin Thicke merges Shaggy’s distinctive Caribbean cadence with Thicke’s smooth R&B style, creating an infectious celebratory anthem. Largely self-produced with long-time collaborator Shane Hoosong, the album builds upon Shaggy’s established sonic blueprint under the management of Martin Kierszenbaum/Cherrytree Music Company.
Shaggy currently maintains chart presence with ‘Boom Body’ featuring Akon and Aidonia, sitting at #31 on Billboard’s Rhythmic Airplay chart—his second Billboard charting single within the past year following last summer’s ‘Til A Mawnin’ with Sting.