Belgian music enthusiast Maarten Hostyn is channeling two decades of passion for Jamaican sound systems into a new venture: promoting his first major festival on the island. The Ostend native, who operates the East End Rock sound system, will present the Reggae Garden Cultural Festival on February 27th at Kingston Reggae Garden in Golden Spring, St. Andrew.
Hostyn’s transition from performer to promoter represents a significant milestone in his decade-long engagement with Jamaica’s music scene. “I had it in mind for a few years but I wanted the right people behind it,” Hostyn explained to Observer Online. “With people like Ahpuku and Jah Over Evil we had the right team to organise this event.”
The festival lineup showcases both established and emerging talent, featuring dub specialist Clive “Dubking” Jeffrey, roots singer Micah Shamaiah, and rising artists including T’Jean, Zhayna, Jah Vezl, Zaudib and Ahpuku. The involvement of Jah Over The Evil—a collective instrumental in launching neo-roots stars like Chronixx from Vineyard Town—adds substantial credibility to the event.
Despite this being his Jamaican promotional debut, the 45-year-old Hostyn brings considerable experience from producing live events in his hometown of Ostend, where he has featured renowned acts including Fantan Mojah, Richie Spice and Bitty McLean.
Founded twenty years ago, East End Rock has become a fixture at major European reggae events including Belgium’s Reggae Geel, Spain’s Rototom Sunsplash, and London’s Notting Hill Carnival. In Jamaica, the sound system has graced stages at Dancehall Fridays and Reggae wi Sey.
Hostyn’s philosophy emphasizes musical diversity and emotional connection over crowd size: “We play everything from classic reggae to Skillibeng, we bring the full package of Jamaican music. It can be 10 or 50 people in the venue I don’t care, as long as I can bring a vibe and make people happy.”