KINGSTON, Jamaica—The University of the West Indies will host an exceptional educational opportunity for aspiring music professionals on Wednesday, March 12, featuring two-time Grammy-nominated reggae phenomenon Jesse Royal as keynote panelist. The complimentary seminar, titled Essential Notes–The Seminar, will convene at 6:00 pm in Lecture Theatre N1, offering unprecedented access to industry expertise.
Royal will be joined by an elite assembly of music industry pioneers including Gary Burke, prominent European music executive; Natalie Prosper, Grammy and Oscar Award-winning music executive; and A.S. Morris, professionally recognized as Notnice, a Grammy-winning producer. This distinguished panel represents decades of collective experience across international music markets.
The initiative is the brainchild of Demonie Wilson, known professionally as Squidell, an accomplished artist manager, A&R representative, and published author. Wilson has designed the program to bridge critical knowledge gaps within Jamaica’s vibrant creative ecosystem.
Essential Notes represents a strategic investment in cultural infrastructure, focusing on the intersection of artistic expression and commercial sustainability. The program aims to empower students and emerging creatives with practical frameworks for navigating the complex dynamics of the global music industry while preserving cultural authenticity.
Jesse Royal, celebrated for his socially conscious lyricism and philanthropic initiatives, emphasized the seminar’s vital role in nurturing Jamaica’s abundant talent pool. “Initiatives that actively stimulate the business dimension of our creative sector deserve wholehearted embrace,” Royal stated. “While Jamaica overflowswith raw talent, we must concurrently develop structures that cultivate emerging artists and generate new opportunities within this fertile creative landscape.”
Wilson highlighted the fundamental principle of accessibility governing the initiative: “At its core, Essential Notes is about democratizing access—access to expertise, lived experience, and transparent dialogue about industry realities. By maintaining free admission and featuring influential voices like Jesse Royal, we ensure that knowledge transfer occurs directly between established industry architects and the next generation of cultural innovators.”
The seminar will incorporate interactive discussions, reflective exercises, and actionable guidance for artists and music professionals seeking to deepen their understanding of both the artistic and commercial dimensions of the music industry.