Antigua is embarking on a strategic expansion of its tourism infrastructure beyond the immediate port area to accommodate a surge in cruise passenger arrivals, with the historic Fort James emerging as a key development focus. This initiative is a direct response to the mounting pressure on popular beaches near St. John’s, driven by a consistent increase in visitor numbers that is projected to reach nearly one million passengers this year.
Gaspar George, General Manager of Antigua Cruise Port and Regional Director for Global Ports Holding, confirmed that collaborative discussions are advancing with the national government and local stakeholders. The objective is to develop Fort James, an area located just north of the capital, which has been historically underutilized despite its significant potential as a combined heritage and beach destination.
The development strategy is designed not to replace but to complement the island’s existing attractions, effectively dispersing tourist traffic and alleviating congestion at currently overburdened sites. A significant contributor to the increased footfall is the rise in home-porting activities, which results in visitors spending more extended periods in and around St. John’s, thereby creating a pressing demand for a wider array of recreational and touristic options.
The overarching goal of this public-private partnership is to systematically elevate the overall quality of the visitor experience. By investing in new tourism avenues beyond the port gates, Antigua aims to enhance guest satisfaction, manage its growth sustainably, and solidify its position as a premier cruise destination in the Caribbean.