Jamaican dancehall sensation Valiant, the chart-topping artist behind viral hits like ‘Passenger Princess’ and ‘Girls Dem Bubble Gum,’ has expanded his portfolio by entering into a strategic partnership with premium liquor brand Campari. The newly appointed brand ambassador fronts the company’s ‘Red Passion’ campaign while simultaneously headlining his Passenger Princess Deluxe Tour across North America.
In an exclusive interview, Valiant disclosed his meticulously crafted approach to creating the perfect Valentine’s Day experience. Contrary to conventional practices, the artist rejects the formalities of asking someone to be Valentine, considering it ‘cringe,’ and instead emphasizes consistent romantic effort throughout the relationship.
The deejay’s comprehensive romantic blueprint begins with atmospheric preparation: scented candles and a luxurious robe to establish a sensual ambiance. This is followed by the strategic deployment of floral arrangements, with Valiant recommending the artistic scattering of petal showers throughout the room.
Gift selection forms a crucial component of his strategy. Valiant advocates for high-value presents such as Van Cleef jewelry, complemented by practical yet intimate additions like GoPro cameras to digitally preserve special moments. The artist further enhances the experience through therapeutic massage techniques using cocoa butter lotion, specifically avoiding oils, to create mental tranquility for his partner.
Musical accompaniment serves as the final layer in his romantic architecture. Valiant stresses the importance of curating playlists that match the partner’s intimate preferences, with a humorous admission about his preference for maintaining control during these carefully orchestrated moments.
Regarding the challenges of romantic sustainability within his demanding career, Valiant emphasized the necessity of finding partners who comprehend the unique pressures of artistic professions. He rejected notions that romance is obsolete, asserting that its survival depends entirely on conscious effort and mutual understanding between partners.