KINGSTON, Jamaica — Burger King Jamaica has triumphantly reopened its New Kingston establishment, marking a significant milestone exactly one year after a devastating fire caused extensive damage to the premises. The fast-food outlet resumed operations last week following an extensive renovation program, signaling the company’s strengthened dedication to enhancing customer experience and elevating operational benchmarks. This reopening occurs alongside ambitious plans for island-wide expansion in the near future.
Orion Aitken, Senior Brand Manager for the New Kingston location, revealed that the restaurant has undergone complete modernization with state-of-the-art equipment and redesigned layouts specifically engineered to maximize guest comfort. “Patrons visiting our renovated New Kingston facility will encounter what essentially constitutes an entirely new establishment,” Aitken stated. “The redesign prioritizes operational efficiency and service excellence while ensuring customer satisfaction and maintaining stringent safety protocols for all stakeholders.”
Throughout the renovation period, Burger King implemented comprehensive employee support measures, reassigning team members where feasible and maintaining support through ongoing staff initiatives. The majority of personnel have now returned to work across various locations, resuming their service roles within the community.
This reopening underscores Burger King’s commitment to upholding premium standards throughout its restaurant network while continuing to serve one of Kingston’s most vibrant commercial districts. The upgraded facility represents a crucial component of Burger King’s broader growth strategy across Jamaica, driven by parent company Restaurant Associates Limited (RAL).
RAL continues to make substantial investments in its quick-service restaurant portfolio, with each new or renovated location representing an average investment of approximately $250 million while creating significant employment opportunities within local communities.
To celebrate the reopening, Burger King New Kingston will host a Customer Appreciation Day on December 30, offering the first 500 customers a complimentary large serving of fries. This gesture acknowledges the brand’s return to the community and expresses gratitude to loyal patrons.
Rashai Graham, Community Communications and Strategy Executive for RAL, commented: “New Kingston serves as a vital commercial hub, and we’re delighted to welcome customers back to a revitalized Burger King that embodies our commitment to quality, safety, and exceptional service.” Graham further announced RAL’s plans to open two additional locations at Old Harbour and Spanish Town Road before year-end, continuing the company’s mission of strategic expansion and community investment throughout Jamaica.