In a powerful demonstration of corporate solidarity, international cement conglomerate Cemex and its subsidiary Trinidad Cement Ltd (TCL) have mobilized a worldwide humanitarian response to address the devastation caused by Hurricane Melissa in Jamaica. The comprehensive relief initiative, branded ‘Together for Jamaica,’ has generated substantial donations of critical supplies including non-perishable food items, infant care products, and essential hygiene kits through an organization-wide fundraising campaign.
The multinational effort engaged employees, distribution networks, suppliers, and business partners across Cemex’s global operations, with the corporation matching all contributions received. Remarkably, TCL employees in Trinidad and Tobago exhibited extraordinary generosity by not only donating physical supplies but also converting their vacation days into monetary contributions for the relief effort.
Francisco Aguilera, Managing Director of TCL Group, emphasized the initiative reflects the organization’s fundamental commitment to supporting neighboring communities during their most challenging times. ‘I am profoundly proud of our employees who demonstrated tremendous generosity, offering both essential supplies and personal contributions that reflect a deep sense of compassion and regional unity,’ Aguilera stated.
The companies have established a strategic partnership with the Trinidad and Tobago Red Cross Society to ensure efficient distribution of aid. Red Cross Director General Stephan Kishore highlighted the critical importance of such collaborations during emergency response operations, acknowledging TCL’s leadership and the heartfelt contributions from its employees.
Hurricane Melissa struck Jamaica on October 27 as a catastrophic Category 5 storm, representing the most powerful hurricane ever recorded to hit the island nation. The disaster resulted in 45 fatalities and widespread destruction across multiple parishes, with severe flooding submerging numerous homes and displacing thousands of families. Communication networks in rural areas remained compromised well into November. According to United Nations assessments, the storm caused approximately US$6 billion in damages, equivalent to 30% of Jamaica’s GDP, with economic impacts expected to escalate further.
The humanitarian campaign aligns with Cemex and TCL’s broader social responsibility framework, which prioritizes community resilience, strategic humanitarian partnerships, and empowering Caribbean populations during crises. Through their collaboration with the Red Cross, the companies ensure all donated resources reach the most vulnerable communities in Jamaica, supporting both immediate recovery efforts and long-term regional reconstruction.