In its sixteenth consecutive year, Bowen & Bowen’s acclaimed Jingle Box humanitarian program has expanded its reach to assist 300 vulnerable families during the holiday season, marking a significant increase from last year’s 250 family allocations. This corporate social responsibility initiative provides carefully curated boxes containing all necessary ingredients for a complete holiday meal alongside special treats, delivering both nourishment and seasonal cheer to those facing economic hardship.
The distribution network leverages deep community connections through partnerships with both established organizations and grassroots initiatives. World Paediatrics-Belize, a recipient since 2016, has witnessed the profound impact firsthand. Program Assistant Fay Madrid recounted the experience of a single mother with twins, one of whom has cerebral palsy: ‘The children expressed tremendous gratitude as the boxes genuinely illuminated their Christmas spirit—an emotional moment the mother vows never to forget.’
Helpage Belize, serving over 1,000 elderly citizens nationwide, has participated since the program’s inception. Executive Director Ivorine Bulwer described the heartfelt responses: ‘The appreciation is palpable—visible in their eyes, reflected in their smiles, and expressed through heartfelt hugs. The emotional significance matches the nutritional value.’
The program’s reach extends beyond large NGOs to include community-based efforts. The Dara Feeding Program distributes boxes to students demonstrating excellent attendance, while St Vincent de Paul channels donations to churches and underserved communities. Hand in Hand Ministries will provide 20 boxes to families who have recently received home construction support.
Corporate Relations Manager Rosanna Villanueva emphasized the program’s unique employee-driven nature: ‘What makes Jingle Box particularly special is the personal contributions from our staff members each year. Bowen & Bowen matches these donations, with additional support provided by the Coca-Cola company, creating a multiplied impact that truly embodies the spirit of collective giving.’