ST THOMAS, Jamaica — Amid ongoing recovery efforts from Hurricane Melissa, Restaurant of Jamaica (ROJ) has inaugurated its new KFC establishment in Morant Bay, marking a significant milestone for local economic revitalization. The facility commenced operations on Tuesday under the leadership of ROJ Brand Manager Andrei Roper, who characterized the launch as both a symbolic and practical step toward regional recovery.
Roper acknowledged the profound challenges faced by communities across Jamaica, particularly in western regions and St Thomas parish, where hurricane impacts have been most severe over the past month. “This opening represents our commitment to normalcy and progress despite recent adversities,” he stated during the inauguration ceremony.
The executive emphasized ROJ’s long-term investment strategy, noting the immediate positive public response with customers arriving early and maintaining steady patronage throughout opening day. Beyond immediate commerce, Roper highlighted the restaurant’s role in job creation, community partnerships, and broader economic development throughout the St Thomas region.
This expansion forms part of ROJ’s strategic growth initiative, demonstrating corporate resilience while contributing to post-disaster economic stabilization. The operation expects to establish enduring community ties while generating sustained employment opportunities and commercial partnerships across the parish.