In a heartwarming display of corporate compassion, Bryden pi, through its newly launched Pawfect Pets brand, has extended its support to local animal welfare organizations with a generous donation of $10,000 and a dedicated volunteer day. The initiative, which took place on November 21 at the Trinidad and Tobago Society for the Prevention of Cruelty to Animals (TTSPCA), underscores the company’s commitment to community and care.
The donation, part of Bryden pi’s corporate social responsibility (CSR) programme, was distributed among several local animal welfare organizations. The TTSPCA received $5,000 to support ongoing shelter operations and animal rescue initiatives, while the Mustapha Project and Animals Alive TT each received $2,500 to aid in rescuing, fostering, rehoming, and providing veterinary care for animals in need.
Sheena Alexander, TTSPCA supervisor, accepted the donation from Wendy Mahabir, division manager at Bryden pi, on behalf of Pawfect Pets. The event also saw Bryden pi team members actively participating in animal care, feeding, and maintenance activities at the TTSPCA, embodying the company’s belief that corporate responsibility begins with personal action.
Nabila Lackhan, senior brand manager at Bryden pi, emphasized the company’s dedication to animal welfare. ‘Pawfect Pets was created to care for animals, and this initiative allows us to take that care one step further – by giving back to the organizations that dedicate their time and resources to animal welfare every day,’ she said. ‘Through donations and active volunteering, we are proud to help create a better, kinder community for all creatures, big and small.’
The Pawfect Pets line, which includes Waterless Shampoo, Puppy Shampoo, Oatmeal Shampoo, and Whitening Shampoo, is designed with love and protection in mind, reinforcing Bryden pi’s message of empathy and responsible care. The company’s CSR philosophy, centered on ’empathy in action,’ continues to drive meaningful initiatives that align with its core values and connect with the community.