Automotive Art, in partnership with Massy Distribution, is revolutionizing the car refinishing industry with its innovative Simplex line of products. The company is leveraging hands-on training sessions to demonstrate the versatility and efficiency of its paints, targeting end-users directly. Erik Bishop, Business and Product Development Manager at Automotive Art, emphasized the importance of practical demonstrations to gain market trust. ‘The easiest way to advertise the product is by showing it in action,’ he stated during a training session at Massy Distribution in Morvant. Automotive Art, celebrating its 35th anniversary, operates in over 70 countries, including the US, Canada, and the Caribbean. The company specializes in refinishing systems, using advanced European manufacturing techniques to produce durable and UV-resistant paints. Their products, including the 82-400, 82-1600, and 92-2008 clear coats, have undergone rigorous testing in simulated environments, ensuring longevity and high performance. Bishop highlighted the synergy between Automotive Art and Massy, noting their complementary roles in the automotive market. ‘They have the market, and we have the product offering,’ he said, underscoring the strategic partnership.
It’s that Simplex: Automotive Arts, Massy promote new refinishing products for cars
