The Caribbean Hotel and Tourism Association (CHTA) proudly announced the winners of the 2025 Caribbean Hotel Industry Exchange Forum (CHIEF) Awards during the event’s opening ceremony in Barbados, held from November 16 to 18. This prestigious program honors exceptional leadership, innovation, and best practices within the Caribbean hospitality sector. The awards spotlighted excellence across five categories: Environmental Sustainability, People Development and Support, Marketing Innovation, Social Responsibility, and Tech Transformation. This year’s winners and finalists represented 12 Caribbean destinations, showcasing the region’s diverse and impactful contributions to the industry.
Curtain Bluff in Antigua secured the Environmental Sustainability award for its holistic approach to sustainability, featuring advanced water systems, energy efficiency, waste reduction, and community engagement, supported by its Green Globe Platinum Certification. Half Moon in Jamaica was recognized for its People Development and Support initiatives, including wellness programs, learning platforms, and technology-enhanced training that uphold its Forbes-rated luxury standards. The Boardwalk’s “Slow Summer” campaign won the Marketing Innovation award for redefining the low season as a wellness-focused period of mindful travel, enhancing occupancy and community partnerships. The Rockhouse Foundation in Jamaica received the Social Responsibility award for its $11 million investment in rebuilding public schools and fostering inclusive education. Bolongo Bay Beach Resort in the USVI earned the Tech Transformation award for its shift to direct bookings through digital tools and guest-centric engagement.
CHTA President Sanovnik Destang emphasized the awards’ role in highlighting the creativity, innovation, and resilience of Caribbean hospitality. He noted the importance of sustainable and inclusive tourism, especially in the face of climate change challenges, such as those impacting Jamaica after Hurricane Melissa.