Sasha-gay Roache, professionally known as Sasha Bling, is a multifaceted creative force in the entertainment industry. As an artiste manager, publicist, writer, producer, mother, and video director, she has carved a niche for herself in a field traditionally dominated by men. With a decade of experience as a video editor and the head of BlingBlang Works, Roache has collaborated with top-tier artists such as I Octane, Alkaline, Vybz Kartel, and Spice. Her impressive portfolio includes directing music videos that have collectively garnered over 100 million views on YouTube, including I Octane’s ‘Opportunist,’ Alkaline’s ‘Fleek,’ Vybz Kartel’s ‘Any Weather,’ and Spice’s ‘God Bless Me.’ Roache’s journey began as the host of the FIWI Choice Top 10 Chart TV show ‘Gossip Girl,’ where she nurtured her passion for production. She later honed her skills at the Media Institute of Technology, focusing on video directing. Despite the challenges of being a woman in a male-dominated industry, Roache emphasizes her commitment to growth and excellence. ‘I don’t look at the industry from a gender standpoint,’ she told the Jamaica Observer. ‘I focus on ability, not gender. The only pressure I face is the one I place on myself to elevate after every project.’ Roache’s resourcefulness and dedication have earned her respect and recognition. She is also deeply committed to building a legacy for her daughter, Nahbi, who is already showing an interest in the creative process. ‘I want her to have respect for the entire process,’ Roache shared. ‘She’s very fascinated by it and already has an eye for creativity.’ Looking ahead, Roache aspires to collaborate with global icons like Rihanna and expand her influence in the music and entertainment space. ‘I was born to create,’ she said. ‘This is just the beginning. There’s always room to grow and do better.’ Roache’s ultimate goal is to leave a lasting legacy that her children can be proud of, not just for her work but for the foundation she has set for them.