Keithson ‘Kiffo’ Charles, a long-time resident of Choiseul, has officially entered the political arena as the Saint Lucia Labour Party (SLP) candidate for the Choiseul/Saltibus constituency. Despite his lack of prior political experience, Charles made a striking debut at his campaign launch on November 2, held at the La Fargue playing field. The event, described by the SLP as the largest turnout for a candidate launch this election cycle, showcased Charles’ vision for unity, cultural revival, and community development. In his inaugural speech, Charles emphasized his deep connection to the community, stating, ‘I am not a stranger asking for your vote. I am your neighbour, Kiffo, asking for your trust.’ He paid tribute to his late uncles, Dr. Augustine Charles and Joseph Charles, who were influential figures in his life, and outlined his plans to invest in youth development, restore local culture, and improve infrastructure. Charles also took aim at incumbent MP Bradley Felix, questioning his accomplishments over nine years in office. ‘Did you build the mini stadium for our youth? Did you finish the warehouses you promised?’ he challenged. Among his proposals are upgrades to the Choiseul Village Beach jetty and boardwalk, road rehabilitation, and the revival of cultural events like the Choiseul pageant and Calypso competition. Charles has already begun making tangible progress, commissioning lighting for the Delcer playing field and initiating work on the neglected Park Estate Road in Saltibus. While incumbent Bradley Felix remains confident, dismissing Charles as a ‘new candidate,’ the race is heating up, with many labeling Choiseul/Saltibus as a constituency to watch.