Cricket fans across the Caribbean will have an extra reason to cheer every big six hit during the 2026 Republic Bank Caribbean Premier League (CPL), after leading regional telecommunications provider Flow unveiled a groundbreaking community giving initiative that links on-field action to tangible local social impact.
Tying the tournament’s most exciting play to targeted support across six key Caribbean markets, Flow’s ‘Every Six Gives Back’ program channels donations and in-kind contributions to causes spanning education, youth sports development, public health, disability inclusion, and community welfare, turning every celebratory boundary into an opportunity to lift regional communities.
As a official sponsor of the 2026 CPL, each host market has designed a local giving initiative aligned with pressing community needs, embedding social good directly into the structure of the popular tournament. In Jamaica, the Flow Foundation has committed to a cash donation for every six hit during the four CPL matches hosted at Kingston’s Sabina Park, with all proceeds directed toward regional back-to-school support initiatives for low-income families. For the Barbados Tridents’ home matches, Flow will contribute US$50 per six to fund new cricket equipment for grassroots local cricket clubs, nurturing the next generation of Caribbean cricket talent.
In Antigua and Barbuda, the Antigua and Barbuda Falcons’ sixes will generate US$50 per hit, capped at a maximum of 40 sixes, with total proceeds split equally between the Sunshine Home for Girls, a support facility for vulnerable youth, and St. John’s Hospice, a regional end-of-life care provider. In St. Kitts and Nevis, the initiative will direct US$100 per six to two leading breast cancer support organizations: the Reach for Recovery and Essence of Hope Breast Cancer Foundations, while in St. Lucia, Flow will donate free long-term connectivity services to local amateur cricket clubs to boost their operational capacity. In Trinidad and Tobago, every six scored by the Trinbago Knight Riders will trigger a TT$200 donation to the National Centre for Persons with Disabilities, advancing disability inclusion across the island nation.
Inge Smidts, Chief Executive Officer of Liberty Caribbean – Flow’s parent company, which also operates BTC and Liberty Business across the region – explained that the initiative grows out of the unique cultural role of cricket in Caribbean life. “CPL brings people together through a sport that is deeply woven into the fabric of Caribbean life. Whether we are supporting education, young athletes, healthcare or inclusion, these initiatives demonstrate that the impact of our partnerships can extend well beyond the boundary of the cricket pitch,” Smidts said.
She added that the program reimagines what corporate sponsorship of major sporting events can achieve: “There is something powerful about turning a moment of celebration into an opportunity to give back. With every six, we are not only celebrating the excitement of the game, but also creating support for young people, families and organisations doing important work in our communities.”
Liberty Caribbean is one of the Caribbean’s largest communications and technology providers, serving more than 20 regional markets with residential broadband, mobile, video, and voice services under its Flow and BTC consumer brands. Its B2B division, Liberty Business, delivers enterprise-grade connectivity, cloud infrastructure, cybersecurity, and data centre services to private businesses and government agencies, underpinning digital economic growth across the region. With a 150-year legacy of regional operations, the company says it remains committed to building community-centric services and targeted social investment across the Caribbean. For fans following the 2026 CPL, every big six hit will now carry far more meaning than just six runs for the scorecard – it will represent a tangible contribution to causes that matter across the region.