St. John’s, Antigua – On July 6, 2026, leading Caribbean telecommunications provider Flow kicked off its highly anticipated 2026 summer promotional campaign, titled “We Live For This,” inviting customers from across Antigua and Barbuda to join the “Win All Summer” initiative packed with exclusive rewards and experiential prizes. Running through the entire months of July and August, the campaign is crafted around the most iconic summer traditions that make the season special in Antigua and Barbuda, from the high-octane matches of the Caribbean Premier League (CPL) cricket tournament to the vibrant celebrations of Carnival, live music festivals, local community gatherings, and the cherished downtime spent with family and friends. At its core, the campaign is built on Flow’s newly launched three-year official partnership with the CPL, one of the Caribbean’s most beloved and widely followed sporting events. This collaboration not only ties the promotion to a major regional cultural touchstone but also lets customers access unique, high-value offers throughout the summer season. To earn entry into prize draws, customers simply need to have or sign up for eligible Flow prepaid mobile plans, postpaid mobile contracts, or residential and business broadband services. Beyond digital entry and prize giveaways, the campaign will engage customers directly through in-person activations across the islands. These include interactive events at Flow retail locations, community roadshows, on-site free giveaways, and local partnership engagements, designed to give all customers multiple accessible ways to join the fun regardless of how they access Flow services. Wayne Hull, Country Manager for Flow Antigua and Barbuda, emphasized the organic alignment between the new CPL partnership and the campaign’s core mission. “Our new partnership with the CPL gave us the perfect foundation to build a campaign around what people genuinely look forward to each summer,” Hull explained. “Cricket, Carnival, music, community are the moments that bring us together. ‘We Live For This’ is how we reward customers for choosing Flow and put them closer to the experiences they love, right through to the CPL Finals in Barbados.” As the leading telecommunications and entertainment provider across the Caribbean region, Flow delivers a full suite of connectivity and content services, including mobile communications, broadband internet, television, and digital solutions to both residential households and commercial businesses. Guided by core commitments to innovation, accessible value, and deep community engagement, Flow’s mission is to connect Caribbean people to the people and experiences that matter most to them. Flow operates under the umbrella of Liberty Caribbean, previously known as C&W Communications, which is managed by Liberty Latin America. Liberty Caribbean ranks as one of the top communications and technology providers across the Caribbean, with active operations in more than 20 regional markets. It delivers broadband, mobile, video, and voice services to residential consumers through its two main consumer brands, Flow and BTC. Via its B2B arm, Liberty Business, the firm also provides enterprise-level connectivity, cloud infrastructure, cybersecurity, and data center services to private businesses and government agencies, supporting long-term economic growth across the region as digital transformation accelerates. With a 150-year legacy of serving Caribbean communities, Liberty Caribbean remains deeply rooted in the region, focused on maintaining robust, reliable networks, delivering personalized local customer support, and building tailored solutions that meet the unique needs of Caribbean people and local communities.