KINGSTON, Jamaica — For half a decade, Brunch at Brew’d has secured its place as one of Jamaica’s most anticipated seasonal social events, held three times annually to mark Valentine’s Day, Mother’s Day, and Heroes Weekend. Now, event promoter Jermaine Harvey is promising attendees a one-of-a-kind premium gathering for this year’s Mother’s Day edition, kicking off Saturday at the iconic Police Officer’s Club in St Andrew.
In an exclusive interview with Jamaica Observer, Harvey shared that the long-running event has built a loyal following by prioritizing accessibility, variety, and thoughtful planning for guests of all adult age groups. Unlike many pop-up brunch events that struggle with food supply, Brunch at Brew’d has built its reputation on consistent, abundant offerings that cater to every dietary preference.
“Come for the food, and stay for the fun” is the event’s unofficial mantra, Harvey explained, noting that this year’s Mother’s Day iteration will feature exclusive deals, special prizes, and surprise giveaways exclusively for mothers attending. Visitors can expect a diverse spread ranging from vegan dishes to decadent desserts, designed to accommodate every taste and dietary need. Updates on giveaways and last-minute changes are posted daily across the brand’s TikTok and Instagram channels, with special event-day deals running through 4:00 PM.
While the event does not enforce a strict dress code, Harvey encourages guests to opt for semi-formal, comfortable attire that balances style and relaxation. Unlike late-night raucous parties, Brunch at Brew’d is crafted as a inclusive gathering for all adults, from young adults to older guests, with no entry permitted for children due to the availability of alcoholic beverages. The event timeline is also adjusted to fit Jamaican social norms and work schedules: brunch service kicks off at 4:00 PM, and the event wraps up by midnight, allowing attendees to rest ahead of the work week on Sunday.
Entertainment is curated to appeal to every generation, with a genre-spanning playlist that includes gospel, soca, R&B, and hits from each era of popular music. Unlike many events that blast music at conversation-stopping volumes, Harvey emphasized that the sound is adjusted to let guests catch up with loved ones and unwind while still enjoying the vibe. This intentional, guest-focused approach has helped the event grow almost entirely through word of mouth: nearly all attendees are repeat guests who frequently bring new friends or family members to experience the gathering.
Mother’s Day, in particular, is one of the event’s most popular editions, as guests often seek out a special space to honor biological and chosen mother figures in their lives. This year’s soundtrack will be handled by three well-known local acts: Team Shella, DJ Mad Dog, and Pittyless, who will deliver the diverse, crowd-pleasing set the event is known for.