Western Jamaica is set to host a landmark cultural event this Mother’s Day, as iconic Caribbean performance collective ASHE Company prepares to stage its first full-scale production in Montego Bay.
Scheduled for Sunday, May 10 at Montego Bay’s Iberostar Hotel, the special tribute concert branded *Love For Mom* will offer attendees two separate showings to choose from: a 4:00 p.m. matinee and a 7:00 p.m. evening performance. Unlike standard one-genre concerts, the production is framed as a immersive cross-genre theatrical and musical experience, pulling from beloved oldies, infectious reggae, soul-stirring gospel, and catchy contemporary pop tracks to create a dynamic, emotional journey for audiences.
In an official press statement announcing the event, the company emphasized that the Montego Bay debut will uphold the high standards of precision, passionate performance, and professional production that have cemented ASHE’s reputation as one of the most respected live performance groups across the Caribbean. Residents and visitors across western Jamaica’s parishes — including St James, Trelawny, Hanover, and Westmoreland — are all invited to attend what organizers describe as an unprecedented cultural experience for the region.
*Love For Mom* is ASHE’s long-running annual tribute to motherhood, a beloved tradition that has been reimagined and expanded specifically for its first outing in Montego Bay. The production weaves together live vocal performances and choreographed dance across its multiple genre segments, all tied together by a single heartfelt core theme: honoring the unwavering love and sacrifice of maternal figures.
Conroy Wilson, executive director of The ASHE Company, shared that the production has delighted audiences in Kingston for multiple years, with a consistent track record of leaving mothers moved to joyful tears after every show. “Montego Bay deserves this experience. Western Jamaica has an extraordinary appetite for quality live performance, and we are honoured to bring ‘Love For Mom’ here for the first time,” Wilson said, adding that the event is poised to be an unforgettable night for mothers and their families gathering to celebrate.