KINGSTOWN, St. Vincent & the Grenadines – April 20, 2026 – A historic new collaboration is putting Caribbean excellence and Vincentian heritage center stage on the global motorsports map, as rising NASCAR O’Reilly Auto Parts Series star Rajah Caruth has been formally appointed brand ambassador for the St. Vincent & the Grenadines (SVG) Tourism Authority. The six-month partnership also includes TEMPO Networks, the Caribbean’s top lifestyle and entertainment media platform, marking a unique cross-industry collaboration to boost tourism and cultural awareness.
Under the terms of the agreement, co-branded assets for Discover SVG (the SVG Tourism Authority’s consumer brand) and TEMPO Networks will be featured across several of Caruth’s racing resources throughout the 2026 racing season. This placement will deliver unparalleled high-visibility exposure for the island nation, reaching millions of NASCAR fans tuning into broadcasts across the globe. As TEMPO celebrates its 20th anniversary of serving Caribbean and global diaspora audiences, the network will step into the role of exclusive media and storytelling partner for the initiative, amplifying both Caruth’s racing journey and the unique appeal of St. Vincent & the Grenadines to international audiences.
As a platform that showcases the full breadth and diversity of Caribbean culture, TEMPO will use this partnership to weave St. Vincent & the Grenadines into the broader global narrative of Caribbean excellence, opening connections to untapped audiences and new tourism markets worldwide. All three partner organizations have shared overwhelming enthusiasm for the collaboration and its far-reaching potential.
For Caruth, the ambassadorship is far more than a professional partnership – it is a personal celebration of his roots. “It means a lot to officially be able to represent St Vincent and the Grenadines and Tempo, and hopefully drive not just tourism to the country but awareness to the Caribbean diaspora and community,” Caruth said. “I am proud of my heritage and exude it daily with my practices and core values.”
Frederick A. Morton Jr., Founder and CEO of TEMPO Networks, emphasized that the partnership aligns perfectly with the network’s 20-year mission. “For 20 years, TEMPO has been amplifying Caribbean culture to the world, and this partnership reflects exactly where we’re going next. Rajah is an extraordinary young talent whose rise is inspiring a new generation, and St. Vincent & the Grenadines is one of the Caribbean’s most breathtaking and dynamic destinations. Through this partnership, we are connecting the Caribbean to new audiences, new markets, and new possibilities.”
Dr. the Hon Kishore Shallow, SVG’s Minister of Tourism, called the collaboration a major milestone for the nation’s tourism strategy. “We are proud of Rajah’s journey thus far as an emerging force on the global stage. Partnering with him and TEMPO marks a significant milestone, with tremendous potential ahead. Rajah embodies the energy and ambition of our people, and his story is a powerful reflection of who we are. Showcasing his journey through TEMPO Networks to audiences worldwide is both inspiring and impactful, further positioning our country as a vibrant and compelling tourist destination.”
The partnership will officially kick off on May 2 at the Andy’s Frozen Custard 300, hosted at Texas Motor Speedway. A full slate of additional activities is planned throughout the racing season, including on-location content documenting Caruth’s upcoming visit to SVG to explore his family heritage. Caruth will also introduce his youth mentorship work and popular “Racing with Rajah” STEM education curriculum to SVG and Caribbean diaspora communities, while developing co-branded travel experiences that bring the thrill of NASCAR together with SVG’s one-of-a-kind tourism offerings.
At just 23 years old, Caruth has already cemented his place as a barrier-breaking rising force in NASCAR. His path from amateur online sim racing to the upper echelons of professional motorsports is a story of relentless determination, raw talent, and trailblazing achievement. Caruth’s direct Vincentian roots through his parents make this ambassadorship a deeply personal milestone, bringing his heritage to a global audience.
Caruth’s career trajectory has been defined by steady, historic progress: he launched his racing career in 2018 competing in the eNASCAR Ignite Series via the iRacing online platform, advancing all the way to the championship round in his debut year. In 2019, he earned selection to NASCAR’s prestigious driver development program, where he spent three years honing his craft. Between 2020 and 2021, he notched four wins at the NASCAR Local Racing Series level at iconic southeast U.S. tracks including Hickory Motor Speedway and Greenville Pickens Speedway. In 2022, he closed his rookie ARCA Menards Series season third in overall points, with eight top-five finishes and a career-best second place result.
He moved up to full-time competition in the 2023 NASCAR CRAFTSMAN Truck Series with GMS Racing, earning four top-ten finishes in his debut season. In 2024, Caruth joined Spire Motorsports and took home his first career NASCAR Truck Series win at Las Vegas Motor Speedway, making history as the first Caribbean-American driver to win a NASCAR national series race. He closed out the 2024 season seventh in final standings, with two pole positions and five top-five finishes. Returning to Spire in 2025 with backing from Hendrickcars.com, he claimed another win at Nashville Superspeedway, finishing the season sixth in standings with one stage win and seven top-five finishes. So far in 2026, his first full-time season in the NASCAR O’Reilly Auto Parts Series, he has split time behind the wheel of the #88 Hendrickcars.com Chevrolet for JR Motorsports and the #32 Chevrolet for Jordan Anderson Racing, earning one stage win, one top-five, and four top-ten finishes to date.
TEMPO Networks, the collaboration’s media partner, has spent 20 years as the Caribbean’s leading dedicated media platform, focused on elevating the culture, lifestyle, and stories of the Caribbean and its global diaspora. Through linear television, digital media, and live events, TEMPO has built a global community of audiences connected to Caribbean heritage.