KINGSTON, Jamaica — Jamaica’s leading fitness network Express Fitness has locked in an official partnership with Xodus Carnival to support the 2026 edition of the beloved cultural celebration, which will carry the theme “OlympiX”.
In an official public statement, Express Fitness outlined that as the event’s exclusive official gym partner, the brand has already rolled out a full suite of support for participating masqueraders gearing up for Carnival’s iconic road parade. These resources include custom-designed specialized fitness classes, carefully curated wellness programming, and a range of interactive community engagement activities.
All offerings are tailored to help Carnival revellers build the strength, boost self-confidence, and develop the physical stamina required to keep up with the high-energy demands of Jamaica’s annual soca season.
Kandice Moncrieffe, Group Marketing Manager at Norbrook Equity Partners — Express Fitness’s parent company — framed the collaboration as a natural alignment of shared values. “Carnival stands as one of Jamaica’s most vibrant, dynamic, and physically taxing cultural events,” Moncrieffe explained. “With this year’s ‘OlympiX’ theme, we could not be more excited to help revellers unlock their inner strength, boost their endurance, and step onto the parade route feeling their most confident selves.”
Through this new partnership, participants gain access to a more intentional, holistic approach to Carnival preparation that integrates physical training, community connection, and high-energy fun. From thematically aligned workout sessions to exclusive pop-up social events and ongoing “road to Carnival” fitness challenges, Express Fitness has become a core part of transforming how masqueraders train, connect with fellow participants, and build excitement in the weeks leading up to the big event.
Xodus Carnival has also expressed clear enthusiasm for the collaboration, emphasizing the strong synergy between the two Jamaican brands and the elevated experience the partnership will deliver to attendees. Kamal Bankay, Executive Chairman of Dream Entertainment Ltd, Xodus Carnival’s parent company, noted that the partnership advances the brand’s longstanding mission. “Xodus has always prioritized delivering a premium, immersive Carnival experience for all participants, and this collaboration with Express Fitness pushes that commitment even further,” Bankay shared. “Our ‘OlympiX’ theme encourages masqueraders to embrace strength, discipline, and peak performance — core values that align perfectly with Express Fitness’s mission. Together, we are reimagining what it truly means to be fully road ready for Carnival.”
The two organizations are jointly calling on Jamaicans across the country to approach their 2026 Carnival preparation with intentional purpose, and step onto the parade route equipped with the strength, confidence, and unrivaled energy to make this year’s celebration unforgettable.