Trinidad-based spirits manufacturer Angostura Holdings Ltd has achieved a significant milestone in its regional expansion strategy with the inaugural shipment of its premium ready-to-drink rum beverage, 420, to Suriname. The December 12 shipment marks the latest market entry for the product that has been rapidly gaining traction across the Caribbean basin.
During a media conference at the House of Angostura warehouse in Laventille, Group Chairman Gary Hunt characterized the Suriname launch as a strategic evolution in the company’s product portfolio. “While our iconic bitters and award-winning rums remain the foundation of our global reputation, 420 signals Angostura’s deliberate entry into the ready-to-drink segment,” Hunt stated, emphasizing the company’s adaptation to consumer preferences for convenience, quality, and flavor integration.
The 420 beverage has demonstrated remarkable market performance since its April launch, exceeding commercial expectations and expanding to multiple territories including Antigua, Barbados, British Virgin Islands, Dominica, St. Lucia, Grenada, St. Kitts, and St. Vincent. Hunt attributed this success to the product’s resonance with contemporary Caribbean consumers, particularly millennials and Generation Z demographics who increasingly favor ready-to-drink formats.
Angostura is leveraging its centuries-old blending expertise to capitalize on emerging market trends. “We are utilizing our master blenders’ capabilities, knowledge, and know-how to develop superior products that deliver better vibes and better taste,” Hunt explained, highlighting the company’s commitment to innovation-driven commercial strategy.
Feature speaker Sean Sobers, Minister of Foreign and Caricom Affairs, endorsed Angostura’s approach as exemplary for regional manufacturers seeking to maintain industry relevance. “By leveraging new demands and markets, Angostura continues to place local goods on foreign shelves while exploring investment attraction and global business connection strengthening,” Minister Sobers remarked.
The government official further emphasized the importance of commercial diplomacy, noting ongoing efforts to recalibrate overseas missions to complement strategic ministerial plans. This recalibration occurs in collaboration with the local business sector to address Trinidad and Tobago’s specific trade and investment requirements through enhanced public-private partnerships.
The company’s expansion initiative has already demonstrated tangible financial impacts, with Angostura’s nine-month consolidated financial report for the period ending September 30 attributing three percent domestic growth to the successful introduction of its ready-to-drink product line.









