标签： Jamaica

In a strategic move set to reshape the international music landscape, New York-based Reservoir Media, Inc.—an award-winning independent music company—has announced a transformative alliance with renowned Jamaican music producer Cordel “Skatta” Burrell and the esteemed reggae and dancehall publisher Abood Music.

This pioneering joint venture is designed to aggressively acquire catalogs within Jamaica’s vibrant local genres while simultaneously identifying, signing, and nurturing a new generation of entertainers and songwriters. The primary objective is to amplify the global footprint of Jamaica’s rich musical heritage while ensuring its future evolution through dedicated development of emerging talent.

In an exclusive discussion with the Jamaica Observer, an enthusiastic Skatta Burrell highlighted the critical need for such an initiative. He pointed to a longstanding issue where industry gatekeepers have historically limited access for new artists to major international entities. “We’re trying to break that cycle with this partnership,” Burrell stated, emphasizing the undeniable worldwide influence of dancehall and reggae. He expressed deep honor that Reservoir and Abood Music recognized his success and sought to collaborate on solidifying the genres’ global impact.

The viability of this model is already proven. Burrell cited the remarkable international resurgence of his 2003 “Coolie Dance” rhythm, which was acquired by Abood Music in 2020 and published in the U.S. by Reservoir. This rhythm, featuring iconic tracks from artists like Elephant Man and Vybz Kartel, has recently enjoyed a renaissance. It has been sampled in Grammy-nominated, gold-selling global hits like Kehlani’s “After Hours” and has been licensed for over 45 major films and television shows, generating millions of streams and significant sales in territories from Turkey to Asia.

Othman Mukhlis, founder of Abood Music, underscored his profound respect for Jamaica’s cultural output. “For such a small island, Jamaica has always had an extraordinarily large pool of talent. And for such a small territory, Jamaica’s influence on the rest of the world socially and culturally is totally unrivalled,” he remarked. With the financial backing and industry clout of Reservoir—a billion-dollar company—Mukhlis believes the partnership possesses the ultimate vehicle for success. This includes discovering talent at “ground zero,” building their presence in local and global markets, and ultimately securing placements on major labels and in film and television.

Echoing this sentiment, Reservoir President and COO Rell Lafargue confirmed the company’s commitment to this mission. Reservoir is poised to support both established and developing Jamaican creators, working diligently to amplify their artistry, expand their international reach, and persistently elevate Jamaican music on the world stage.

In a heartfelt response to the devastation wrought by Hurricane Melissa, fusion artist Samuel K Golden has channeled collective grief and resilience into his latest single ‘Sunset.’ The Vancouver, Washington-based creator transformed his anguish over the destruction and loss of life into a musical beacon, inspired particularly by the remarkable solidarity demonstrated by Jamaican communities and diaspora members alike.

Golden’s composition emerges as more than mere entertainment—it serves as an auditory symbol of perseverance. ‘I released Sunset to further inspire the survivors, to give Jamaicans hope that tomorrow will be a better day,’ he explained, emphasizing his admiration for the spirit of togetherness that defined recovery efforts. The track has already garnered international attention, securing spots on FM radio rotations and Spotify playlists across multiple continents.

The artist’s unconventional journey from published poet to recording musician informs his unique creative approach. His debut EP, ‘Footsteps: Love and Sweetness,’ adapts verses from his own poetry collections into melodic arrangements. This transition from literary to musical expression gained momentum with his first single, ‘Countdown To Our Time,’ which reached number 17 on the Euro Indie Music Charts and received airplay from Atlanta to Ethiopia.

With a forthcoming indie-pop album scheduled for January release, Golden continues to blend genres while paying homage to his profound connection with Jamaican culture—the project will include two reggae covers as tribute. Balancing his artistic pursuits with a full-time career in tech management, he credits his wife and sons for supporting his creative evolution. ‘My romantic poetry drove me to turn loving words into romantic music,’ he reflected, noting positive reception from both fans and industry insiders regarding his soothing sound and messages of love.

Through years of writing love poems and performing at open mic nights in Washington venues, Golden has refined his ability to transform emotions into lyrical and melodic expressions that resonate deeply with listeners worldwide.

A decade after embarking on his professional musical journey, Jamaican gospel DJ Jade Francis, professionally known as DJ Noi, has achieved a significant milestone by winning the Best Event DJ of the Year award at the 9th annual Sterling Gospel Music Awards. The 28-year-old civil servant, who received his first nomination and subsequent win last month, described the experience as genuinely surprising, with observers noting his astonished reaction on stage.

Reflecting on his challenging beginnings, DJ Noi identified access to professional equipment as his primary obstacle due to its substantial cost. His commitment to music eventually convinced his Christian parents to provide both encouragement and practical support after recognizing his serious dedication to the craft. The artist’s musical evolution began with minimal resources—a Compaq computer with 2 GB RAM using Virtual DJ software, initially playing CDs without a formal music library. Today, he boasts an expanded skill set and comprehensive music collection, expressing profound gratitude for his developmental journey.

Hailing from Comma Pen, St. Elizabeth, DJ Noi grew up as an only child in a Christian household, immersed in church culture where he learned drumming at an early age. His educational path included Munro College followed by The University of the West Indies. As an event DJ, he has performed at numerous gospel gatherings including Reset in Mandeville, Genesis, Realignment, and CeCe Winans’ More Than This tour in Kingston.

Despite describing his career path as fluctuating between highs and lows, DJ Noi maintains focus on his dual objectives: inspiring youth and spreading gospel messages through music. He currently worships at two locations: Comma Pen Church of God of Prophecy in St. Elizabeth and the Church of God of Prophecy on Old Hope Road in Kingston.

In a historic convergence of musical giants, the summer of 1982 witnessed one of reggae’s most improbable collaborations as Jimmy Cliff and Peter Tosh embarked on a groundbreaking joint tour across North America. This remarkable partnership between two fundamentally different artists defied industry expectations and created what promoter Copeland Forbes would later call one of the finest productions in his six-decade career.

The tour emerged as a study in contrasts: Peter Tosh, the militant Rastafarian revolutionary fresh from recording his ‘Mama Africa’ album, paired with Jimmy Cliff, the refined Muslim musician whose mainstream success through films like ‘The Harder They Come’ and radio hits including ‘Wonderful World’ had made him reggae’s global ambassador. Industry skeptics predicted immediate failure, citing their divergent personalities and spiritual paths.

Forbes, who managed both artists, revealed the initial logistical challenges, particularly Tosh’s refusal to open shows. Cliff generously agreed to take the opening slot, allowing the tour to commence on August 12th at Mesa Community Center Amphitheater in Arizona. What followed was a triumphant two-month journey that silenced critics, with sold-out performances across 28 venues including Los Angeles, San Francisco, Chicago, Philadelphia, and multiple Canadian cities.

The tour’s success demonstrated reggae’s expanding commercial appeal while highlighting the genre’s philosophical diversity. Tosh brought his activist anthems like ‘Legalize It’ and ‘Get Up, Stand Up’ to the stage, while Cliff delivered his more contemplative hits including ‘Many Rivers to Cross’ and ‘Sitting In Limbo’.

Following their North American success, the duo performed together at Jamaica’s World Music Festival in Montego Bay that November, and later at Bunny Wailer’s Youth Consciousness Festival in Kingston. The collaboration proved that artistic differences could coalesce into something extraordinary when fueled by mutual respect and musical excellence.

This historical moment gains renewed significance following Jimmy Cliff’s recent passing on November 24th at age 81. The Jamaican government will honor the two-time Grammy winner and Rock Hall inductee with an official funeral on December 17th, while Tosh’s legacy endures despite his tragic murder in 1987 at age 42.