In a groundbreaking move to align with the growing emphasis on mental health, Thomas Cook has introduced ‘The Package Holiday Prescription,’ a curated collection of long-haul escapes designed to help travelers rejuvenate and enhance their wellbeing. This initiative, unveiled to coincide with World Mental Health Day, reflects a significant shift in consumer behavior, with bookings to destinations like The Bahamas and Antigua and Barbuda skyrocketing by 183% and 196%, respectively, year-on-year.
The launch is backed by findings from ABTA’s Holiday Habits 2025-26 report, which highlights that 80% of people now view holidays as essential for their mental health. Nicholas Smith, Holidays Digital Director at Thomas Cook, noted, ‘We’re witnessing a trend where customers are prioritizing wellbeing, opting for destinations that offer a chance to disconnect and recharge.’
The Package Holiday Prescription features tailored itineraries that encourage travelers to leave technology behind and immerse themselves in mindful activities. From serene boat excursions to unique experiences like swimming with wild pigs at Rose Island in The Bahamas, these trips are crafted to foster relaxation and connection with nature.
Since its relaunch in September 2020 as an online-only travel business under the eSky Group, Thomas Cook has focused on offering ATOL-protected holidays and customizable travel options. Customers can now design their ideal trips, choosing from thousands of hotels, direct flights from major UK airports, and add-ons such as car hire and insurance.
For those interested in exploring these wellbeing-focused escapes, the full collection is available on the dedicated landing page: https://www.thomascook.com/holidays/package-holiday-prescriptions.









