In a strategic move to enhance the Caribbean tourism sector’s competitive edge, Iberostar Group has unveiled a comprehensive vertical integration strategy. Marketing Director Alexeis Torres disclosed to Prensa Latina that the hospitality giant established Caribbean Hotel Logistics, a specialized supplying company operating within Cuba’s Special Development Zone (ZEDM) two years ago.
This supply chain venture, while functioning as an independent entity, serves as a critical component in Iberostar’s value chain by providing diverse food, beverage, and raw material provisions not only to Iberostar properties but also to other hotel operators throughout the Caribbean region.
Torres emphasized that this logistical infrastructure represents a significant value-added enhancement that completes the tourism service ecosystem. The integration strategy extends beyond supply chain management with Wednesday’s scheduled inauguration of Worldtofly airline’s inaugural flight in Cuba. As another Iberostar-owned subsidiary, the aviation venture will further strengthen the group’s comprehensive service offering.
Addressing pandemic recovery challenges, Torres noted that the COVID-19 crisis had previously forced a global tourism pause, making reactivation a gradual process. He identified improved air connectivity as a crucial factor in facilitating the Caribbean tourism industry’s recovery, with Worldtofly positioned to contribute significantly to this revitalization effort.







