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  • Department Of Correctional Services 50th Anniversary | 50Yrs of Excellence In Securing, Rehabilitating and Reintegrating Lives for a Safer Jamaica

    Department Of Correctional Services 50th Anniversary | 50Yrs of Excellence In Securing, Rehabilitating and Reintegrating Lives for a Safer Jamaica

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  • WATCH: KSAMC to fix sewage, streetlight problems on Beckford Street

    WATCH: KSAMC to fix sewage, streetlight problems on Beckford Street

    In downtown Kingston, Jamaica’s busiest commercial hub, a long-standing public infrastructure crisis on Beckford Street is finally drawing coordinated action from local authorities. Mayor Andrew Swaby, head of the Kingston and St Andrew Municipal Corporation (KSAMC), has announced a multi-phase strategy to address persistent sewage problems that have disrupted daily commerce and quality of life for vendors and visitors alike.

    On Sunday, joint teams from KSAMC launched on-site clean-up operations, with technical representatives from Jamaica’s National Water Commission (NWC) and Jamaica Public Service (JPS) joining the effort to conduct full infrastructure assessments of the affected area. In an interview following the clean-up, Swaby acknowledged the growing frustration among local street vendors, who have borne the brunt of unsanitary conditions for months.

    He emphasized that while the municipal corporation is working to deliver immediate relief to vendors within the constraints of current resources and space, the broader sewage issue affects the entire downtown Kingston district. Permanent resolution will depend on the national government’s upcoming rollout of a comprehensive downtown infrastructure master plan, which will address systemic root causes of the problem.

    Beyond sewage remediation, the initiative targets other pressing public space concerns on Beckford Street. Swaby confirmed that JPS technical crews will return to the district this week to fix long-standing broken street lighting that has left the area unsafe after dark. The municipal authority is also moving to restore public order and improve accessibility, asking vendors to strictly operate within their legally allocated vending zones to keep roadways clear.

    Swaby stressed that unobstructed access is a critical public safety issue. Emergency services including police and fire departments require unimpeded access to the area at all times in case of accidents or incidents, a need that has been repeatedly blocked by unauthorized vending structures and tarpaulins set up in the middle of the roadway. “Our core goal right now is to reestablish orderly, safe public use of Beckford Street,” he explained.

    Local vendors have largely welcomed the intervention. Keisha, a street vendor who has operated her business on Beckford Street for more than 25 years, said the clean-up campaign addresses long-held concerns among local business owners. Many vendors had worried they would be displaced during infrastructure work, but the campaign has clarified that the current effort is a pre-Labour Day clean-up rather than a permanent displacement. “We’ve wanted this area to be clean for a long time, and we’re happy to see progress happening,” she noted.

  • Digicel 25th | A Jamaican Journey Powered By YOU

    Digicel 25th | A Jamaican Journey Powered By YOU

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  • Cape Verde bans passengers from cruise with suspected virus deaths

    Cape Verde bans passengers from cruise with suspected virus deaths

    Off the coast of the West African archipelago nation of Cape Verde, a cruise ship anchored near the capital Praia remains in limbo after local authorities rejected requests for passengers to disembark, following a suspected hantavirus outbreak that has claimed three lives. The decision, framed as a critical protective measure for local communities, comes even as global health officials have stressed that overall public risk from the incident remains low.

    The MV Hondius, operated by Netherlands-based adventure cruise company Oceanwide Expeditions, was en route from Ushuaia, Argentina when the outbreak unfolded. In its first official public statement on the incident, the operator confirmed the three fatalities: two people died while aboard the vessel, and a third passed away shortly after disembarking earlier in the journey. Currently, one passenger with a confirmed hantavirus infection is receiving intensive care in Johannesburg, South Africa, while two additional people on the ship remain in need of urgent medical attention. No official confirmation of hantavirus has yet been released for these two symptomatic individuals.

    Cape Verdean public health authorities made the ban on disembarkation clear in comments Sunday to local public broadcaster RTC. Maria da Luz Lima, president of the country’s National Institute of Public Health, confirmed that the vessel has not been granted permission to dock at Praia’s port, and no passengers or crew will be allowed to leave the ship while it is anchored off the coast. “There would be no contact between the passengers and the country,” Lima stated, emphasizing that the policy is designed solely to protect Cape Verde’s resident population. Local medics have been allowed to board the vessel to assess the condition of the two sick crew members, but no approval has been granted to move these individuals to onshore medical facilities.

    Dutch authorities have stepped forward to lead an international coordination effort to repatriate the two symptomatic people on board to the Netherlands for treatment. A spokesperson for the Dutch foreign ministry confirmed to AFP that officials are actively exploring all options for a medical evacuation, and the ministry will take charge of coordination if the operation moves forward. Oceanwide Expeditions noted that the evacuation is contingent on multiple variables, chief among them receiving formal authorization from Cape Verdean local officials.

    The World Health Organization has moved quickly to support the response effort, even as it works to calm public anxiety. Hans Kluge, WHO Regional Director for Europe, reiterated in an official statement that the risk to the general global public from this event remains low, and there is no need for widespread panic or new travel restrictions. Kluge explained that hantavirus infections are rare in humans, and most cases are tied to exposure to virus-carrying rodents. While rare, the agency notes that the virus can occasionally spread between people, and may cause severe respiratory illness that requires close, ongoing medical monitoring.

    As of Sunday, the WHO confirmed that one case of hantavirus has been definitively confirmed, with five additional suspected cases linked to the ship. The organization says it is working urgently with all affected countries to provide support for medical care, evacuation coordination, epidemiological investigation, and public health risk assessment. A key outstanding question remains at the center of the ongoing investigation: while one passenger has tested positive for hantavirus, authorities have not yet formally confirmed that the virus was the cause of the three deaths. Oceanwide Expeditions says the exact origin of the fatalities and any potential link to hantavirus remain under active investigation.

  • Gradual improvements coming for utility customers, says OUR head

    Gradual improvements coming for utility customers, says OUR head

    TRELAWNY, Coral Spring — Six months after Category 5 Hurricane Melissa battered Jamaica’s critical utility infrastructure, the island’s top utilities regulator has confirmed that lingering customer service disruptions will continue through the remainder of 2025, even as gradual improvements are underway.

    Ansord Hewitt, Director General of Jamaica’s Office of Utilities Regulation (OUR), shared the update Thursday on the sidelines of the 2026 Organization of Caribbean Utility Regulators (OOCUR) Conference, hosted at the Ocean Coral Spring Resort in Trelawny. The five-day event, running from April 27 to May 1, brings together regional regulatory leaders to address shared industry challenges under the theme “Navigating Caribbean Regulatory Challenges: Opportunities, Innovations and Collaborations.”

    Since Melissa made landfall last October, the OUR has recorded a surge in consumer complaints across three regulated sectors: telecommunications, water supply, and electric power. Hewitt acknowledged that existing pre-storm quality gaps have been severely worsened by post-hurricane recovery work, with service disruptions persisting longer than many customers expected.

    “Customer service issues will almost certainly remain with us for the rest of this year, though we expect their severity to decline steadily as restoration work advances,” Hewitt explained to the Jamaica Observer. He noted that service quality has been the top complaint to the OUR since the storm, and rooted the ongoing challenges in the urgent priorities of early disaster recovery.

    In the immediate aftermath of a major hurricane, the primary mandate for utility providers is to restore critical services to as many customers as possible as quickly as possible. This rush, Hewitt explained, often means providers rely on temporary fixes and shortcuts to get power, water, and connectivity back online, rather than completing full, permanent repairs that meet pre-storm quality standards. Key core infrastructure elements for power grids and telecommunications networks require full reconstruction, a process that can take many months to complete.

    Even after nearly 100% of basic service is restored, providers face a prolonged period of post-recovery cleanup and fine-tuning to bring service quality back to pre-disaster levels. Compounding this challenge, Hewitt added, is the fact that service quality shortfalls already existed across Jamaica’s utility sectors before Melissa hit, and the chaos of restoration only amplified these existing problems.

    The OUR head also drew a parallel to recovery from 2024’s Hurricane Beryl, which struck Jamaica in July of that year. After initial service restoration was completed four to five months after Beryl, providers required an additional six months to return customer service to pre-storm levels. For Melissa, Hewitt confirmed that providers have hit major restoration milestones after six months: electric service is nearly 100% restored, while water service restoration is slightly lower.

    As regulators, Hewitt noted, the OUR has worked to strike a careful balance between pushing for faster quality improvements and understanding the constraints providers face during recovery. Immediately after a storm, the public is generally willing to accept temporary lower service standards to speed up broad restoration, but this situation cannot be allowed to continue indefinitely. The OUR is currently prioritizing pressure on utility companies to address customer service backlogs and quality gaps as quickly as possible.

  • Former Jamaica Observer employee to be honoured by Canadian city

    Former Jamaica Observer employee to be honoured by Canadian city

    A former staff member of Jamaica Observer, Simone Thomas, is set to receive one of Brampton, Canada’s highest civic honors: the Brampton Inspirational Citizen Award. The May 7, 2026 ceremony, hosted at a city event, will see Brampton Mayor Patrick Brown present the award to Thomas, with a roster of distinguished guests in attendance including Jamaica’s High Commissioner to Canada Marsha Coore Lobban, Jamaican Consul General to Toronto Kurt Davis, Howard Shearer (son of former Jamaican Prime Minister Hugh Shearer), and Bishop James Robinson of Faith Open Door Ministries.

    Before relocating to Canada to build her new life, Thomas built her career at Jamaica Observer, serving as executive assistant to the outlet’s editor-in-chief. Her journey to the award began in late October 2025, when Hurricane Melissa made landfall in Jamaica, leaving widespread destruction, displaced families, and urgent unmet humanitarian needs in its wake.

    For Brampton’s large Jamaican diaspora community, the disaster was not a distant tragedy: many local residents had direct family and cultural ties to the impacted regions, and were grappling with anxiety, uncertainty, and a desire to help. Thomas, recognizing both the urgent need for aid and the diaspora’s desire to contribute, stepped forward to organize a coordinated response just days after the hurricane hit.

    She first reached out to the City of Brampton to secure dedicated public space for relief efforts, laying the foundation for the One Love Hurricane Melissa Relief Hub. Over the course of three months of continuous operation, the hub served as the central coordination point for all humanitarian donations going to Jamaica, drawing support from volunteers and donors across Brampton and the entire Greater Toronto Area. Local residents dropped off essential emergency supplies, from non-perishable food to hygiene products and building materials, while hundreds of volunteers sorted, packed, and prepared shipments for transport to impacted Jamaican communities.

    Beyond its role as a logistics hub, the One Love center filled a critical emotional gap for the Brampton diaspora. It provided a safe, inclusive space for community members to come together, share updates on missing or affected loved ones, and process the grief and anxiety that came with the disaster. According to the mayor’s office, Thomas personally maintained a constant, compassionate presence at the hub: she balanced the day-to-day work of coordinating operations with offering emotional reassurance to community members reeling from the disaster’s impact.

    What began as an impromptu community donation drive grew into a sustained, city-backed movement that left a lasting mark on both Brampton and the hurricane relief efforts in Jamaica. The citation for the award highlights that Thomas’s initiative turned grassroots goodwill into a structured, impactful response. Her leadership united diverse community groups, leveraged formal partnership with the municipal government, and strengthened Brampton’s long-standing culture of cross-community solidarity.

    “Simone’s leadership transformed what could have been a short-term donation drive into a sustained, city-supported community movement. The scale of participation, the duration of operations, and the continued conversations about its impact demonstrate the measurable and lasting difference she made,” the citation reads. “Her actions exemplify proactive civic leadership, cross-community mobilization, and compassionate service. Simone Thomas did not wait for direction, she created a structured response that united residents, leveraged municipal partnership, and strengthened Brampton’s spirit of solidarity. Her contribution embodies the true essence of the Brampton Inspirational Citizen Award.”

  • 10,000-strong turnout for Jill Stewart Mobay City Run brings tears to Silvera

    10,000-strong turnout for Jill Stewart Mobay City Run brings tears to Silvera

    The 10th edition of the Jill Stewart Mobay City Run, a beloved community running event renamed to honor the late wife of Sandals Resorts International Executive Chairman Adam Stewart, concluded successfully on Sunday in Montego Bay, St. James, drawing more than 10,000 participants from across Jamaica and around the world to Howard Cooke Boulevard.

    In the competitive 5K races, local athlete Garfield Gordon crossed the finish line first in the men’s division with a time under 16 minutes, while Tracy-Ann Vernon claimed the women’s 5K crown in just under 24 minutes. For event founder and chair Janet Silvera, the overwhelming turnout far exceeded even her most optimistic projections, bringing an overwhelming sense of fulfillment.

    “I’ve watched this event grow steadily over the years, so I’ve come to expect strong community support, but even I was caught off guard by how many people turned out this year,” Silvera shared in an interview with the Jamaica Observer. “When I looked out at the sea of participants from every background and corner of the globe, I was so moved I nearly cried. We had predicted we might hit the 10,000-participant mark, but we also knew last-minute changes could derail that goal. This year, everything came together perfectly, and the community showed up in a huge way for this cause.”

    Originally, the event set a fundraising target of JMD $10 million to support schools and tertiary students across western Jamaica whose education was disrupted when Hurricane Melissa struck in October last year. That total is already expected to climb higher, as Silvera confirmed multiple new corporate sponsors signed on to support the initiative less than 48 hours before the race kicked off, a testament to widespread stakeholder commitment to rebuilding western Jamaica’s education sector.

    Many local education institutions suffered catastrophic damage from the storm. Silvera highlighted the case of Maggotty High School, which was left devastated by the hurricane. Already, a JMD $2.5 million grant secured through the Digicel Foundation has been disbursed to the school, a contribution Silvera says will deliver tangible, immediate improvement to the school community. Another impacted institution, Herbert Morrison Technical High, is set to receive a $1 million grant, and one corporate sponsor has also committed to a long-term partnership with the school’s destroyed engineering department – a program that has produced some of the top engineering students in the region, many of whom have continued attending classes under temporary tents and trees while rebuilding efforts stall. For Silvera, this extended commitment is just as valuable as the one-day fundraising total, highlighting the long-term impact the event is designed to deliver.

    Beyond disaster relief, the event also invests in the future of outstanding young Jamaican athletes. Later this year, the Jill Stewart Mobay City Run will honor two rising Trelawny-based track stars – Holland High’s rising sprint prodigy Shanoya Douglas and William Knibb’s sprint star Sanjay Seymore – at its annual Champion of the West Awards. Silvera noted that these young athletes embody the key role that western Jamaican youth play in driving the entire country’s development.

    Unlike many one-off community races, the Jill Stewart Mobay City Run was built as a sustained initiative to lift up young people across western Jamaica. “This is not just a one-day event that we wrap up and walk away from,” Silvera explained. “We work with the region’s youth year-round because we know Jamaica’s future is in their hands. If we fail to step up as role models and fail to give them the support they need to build their own futures, we have failed as an organization. This event’s growth over 10 years shows that this long-term investment is already paying off, and it will continue to transform young lives for years to come.”

    At a recent cheque presentation, Maggotty High School Principal Sean Graham accepted the $2.5 million grant on behalf of the school, with Digicel Foundation chair Joy Clark and event organizer Janet Silvera in attendance to mark the milestone.

  • Wellness drive brings free health checks to St Andrew South police

    Wellness drive brings free health checks to St Andrew South police

    Jamaica’s frontline law enforcement officers, who daily put themselves in harm’s way to protect communities, are receiving targeted support to prioritize their physical and mental well-being through a new outreach initiative. Last Wednesday, active officers and their family members serving in the Jamaica Constabulary Force (JCF) St Andrew South Police Division gained access to comprehensive free health screenings at the Hunt’s Bay Police Station, designed to address the unique chronic stress and occupational hazards that come with policing work.

    Senior Superintendent Damian Manderson, head of the St Andrew South Division, emphasized that officers and civilian staff are the division’s most valuable resource, outranking any operational equipment or infrastructure. “Our human resources, our men and women you see standing at the traffic lights, conducting operations, driving and going about, they are our greatest asset, no matter how expensive the van they are driving is. This is a part of investing in them. It is a part of ensuring they are well,” Manderson told local outlet Jamaica Observer in an interview Friday.

    The initiative brings medical care directly to personnel to eliminate barriers to accessing routine check-ups, with built-in plans for follow-up care for any issues identified during screenings. “The push is to ensure their well-being by bringing in these doctors at their fingertips, at their beck and call so that they can get due care — and coming out of these visits come the follow-ups,” Manderson explained.

    St Andrew South Division operates in one of Jamaica’s more violence-impacted policing districts: between January 1 and April 20, 2025, the division recorded 18 of the island’s 174 total murders, marking the second-highest murder count across Jamaica’s 19 police divisions, trailing only St James Division which logged 22 murders in the same period. This high-crime environment places extraordinary physical and emotional strain on personnel, leading division leadership to roll out holistic support beyond just medical care.

    Earlier in the same week, the division hosted financial advisors from the police credit union to help personnel build long-term financial stability, covering critical topics such as budgeting amid economic uncertainty, retirement planning, caring for aging dependent family members, and the importance of adequate insurance coverage. “It is a part of our thrust as a management body to ensure that our staff, whilst they work, they are working with clear, competent, healthy minds and spirit, putting everything in it, and that is what will translate on the streets with a safer division,” Manderson said.

    He noted that policing is an inherently high-risk occupation worldwide, requiring officers to place themselves between violent criminals and law-abiding community members, leading to persistent high stress and emotional tension. “It is not just good enough for them to show up, they must show up physically and mentally. We take mental health serious,” Manderson added, highlighting that good mental health is a non-negotiable foundation for effective, safe policing.

    The wellness drive has been made possible through long-standing partnerships with volunteer medical professionals, including Dr Nagamalleswara Rao Chandolu, as well as the JCF’s in-house medical services branch, which provides ongoing support for officer and family well-being. Wednesday’s health fair is the first of two such free events planned for the St Andrew South Division in 2025, open to all sworn officers and unsworn civilian staff, plus their immediate families. Multiple medical specialists participated, including general practitioners, surgeons, pediatricians, and physiotherapists, to address a wide range of health concerns. All services, including complimentary vitamins, minerals, and medication prescriptions, were provided at no cost to attendees.

  • Sashamani rides as a Champion Jockey

    Sashamani rides as a Champion Jockey

    Kicking off May with a career milestone, veteran Jamaican recording artist Sasha, also known by her stage name Sashamani, has launched her highly anticipated new single titled *Champion Jockey*, crafted under the production direction of Javaughn Genius. The release comes as Sasha adds another win to a decades-long career that has left a lasting mark on global reggae and dancehall music.

    In a recent interview with Jamaica Observer, Sasha opened up about the personal and universal message woven into her latest track. *Champion Jockey* centers on the quiet battles many people face against negativity from close connections — colleagues, associates, even friends who harbor ill will and hope to see them stumble. “This is a song that deals with the daily fight and struggles we have with the very people we work with, eat with, and do business with. But, in spite of the bad mind and people wanting to see me fail, God is my strength and I know he holds the key to my destiny. Mi a champion jockey, ‘cause mi a God pickney,” she explained, framing the track as an anthem of faith-driven resilience.

    Sasha first rose to international prominence in the early 2000s through a string of well-received collaborative projects with iconic reggae artist Turbulence, including fan-favorite tracks *Want A Natty*, *We’ve Got The Love*, and *Don’t Wanna Be Alone*. Her biggest mainstream breakthrough arrived in 2003, when her duet *I’m Still In Love With You* with global pop-dancehall star Sean Paul became a massive hit across the United States. Decades later, the track continues to rack up industry accolades: the British Phonographic Industry (BPI) certified the single gold in October 2024. The song is featured on Paul’s *Dutty Rock* album, which holds triple platinum certification from the Recording Industry Association of America.

    Beyond her collaborative work, Sasha has built a legacy as a solo artist with standout releases that have shaped global popular music. Her solo track *Dat Sexy Body* became a cultural phenomenon on the international music scene, earning co-signs and interpolations from A-list stars including Jennifer Lopez, Pitbull, and Zara Larsson, while the original recording also performed strongly on global charts.

    For *Champion Jockey*, Sasha says her greatest goal is for the track to connect deeply with listeners facing their own life challenges. She hopes the song will encourage audiences to recognize their own strength through faith, framing every resilient person as a “champion jockey” capable of outrunning adversity. The artist also shared that she ultimately hopes the uplifting anthem climbs to the top of global music charts.

    Reflecting on the evolution of Jamaican popular music since the 2000s, Sasha noted that while she embraces the natural progression of the genre, she believes classic dancehall and reggae from that era carried greater lyrical depth and lasting substance. She issued a message of guidance to the next generation of female Jamaican artists, urging them to center faith in their work and create purpose-driven music that will resonate with audiences for decades.

    Looking ahead to the rest of 2025, Sasha has a packed schedule of new releases and live performances in the works. Her manager George Whitehead, also known as Trouble, is partnering with event promoters to organize a regional tour covering the western United States and select Caribbean islands scheduled for the second half of the year. Sasha is also currently putting the finishing touches on her upcoming EP, with a second single titled *No Space* — produced by On The Spot Muzik — set to drop in the near future.

  • HOLNESS RUNS AGAIN

    HOLNESS RUNS AGAIN

    NEW YORK — For Jamaican-American politician Dale Holness, a third shot at Florida’s 20th Congressional District seat comes with a dramatically altered playing field: his two-time rival is mired in scandal, a partisan redistricting fight is roiling the state, and Holness enters the race with a clear fundraising advantage that has bolstered his long-held political ambition.

    Holness, a former Broward County mayor and county commissioner who first entered politics after migrating from Jamaica as a 17-year-old, has fallen short of winning the Democratic nomination for the solidly blue district twice before. In his first 2021 special election bid, he lost to Haitian-American candidate Sheila Cherfilus-McCormick by just five votes — a margin so narrow it defied most political expectations. A rematch in 2022 ended the same way, even with the backing of the district’s roughly 25,000 Jamaican residents, a key voting bloc that has long supported Holness.

    This cycle, however, the political landscape has shifted dramatically. Cherfilus-McCormick, who held the seat since 2022, resigned from Congress at the end of last month, mere minutes before the House Ethics Committee was set to vote on recommending her expulsion. The congresswoman faces felony fraud and ethics violations, centered on allegations that she diverted $5 million in erroneous COVID-19 relief grants awarded to her family’s health care company by the Federal Emergency Management Agency to fund her first successful congressional campaign. She has repeatedly denied all wrongdoing, but the scandal has gutted her political and financial standing.

    Even though Cherfilus-McCormick has signaled she plans to run for re-election, her campaign is crippled by debt and a lack of funds. She drained nearly all her campaign reserves to pay criminal defense legal fees, leaving just $11,000 on hand — an amount widely considered negligible for a competitive congressional race. Her campaign committee also owes six-figure sums to multiple outside law firms, and her total fundraising haul this cycle is the lowest of the five candidates competing in the August Democratic primary.

    With his longtime rival severely weakened, Holness now faces a new, more formidable challenge: a Republican-led redistricting effort that redraws the boundaries of Florida’s 20th Congressional District. The Florida state legislature approved the new map last Wednesday, which cuts Palm Beach County out of the district and adds the more Republican-leaning communities of Coral Springs, Margate, and Coconut Creek. Republican leaders hope the redistricting will flip the historically Democratic seat to their column, part of a broader national push by the party to gain multiple congressional seats across the country ahead of the November general election.

    The redistricting plan is already on track to face legal pushback, however. Florida’s 2010 “Fair Districts” amendment to the state constitution prohibits partisan gerrymandering — the practice of drawing district lines to intentionally benefit one political party or weaken minority voting power. The fight in Florida is part of a larger national redistricting battle that has erupted this cycle: Republicans in Texas led a similar redraw backed by former President Donald Trump to pick up five additional seats, while Democrats have successfully pushed through redistricting reforms in California and Virginia that could net the party nine additional seats combined. A recent U.S. Supreme Court ruling that weakened a key provision of the 1965 Voting Rights Act, which was designed to protect minority congressional representation, has also favored Republican map-drawing efforts in states like Louisiana.

    Despite the uncertainty of the new district lines, Holness remains optimistic about his chances. He told reporters that 70 percent of the original 20th District’s territory remains intact under the new map, and the areas that remain are ones he has represented and worked in for decades. “These are areas that I know quite well, areas where I have worked with the people over many years and to whom I have been able to bring a better way of life as commissioner and mayor,” he said.

    Holness also holds a substantial fundraising lead over all other primary candidates. His campaign reported raising more than $92,500 in the most recent quarter, leaving him with $312,672 in cash on hand after just $8,000 in expenditures. He credits his fundraising success to his long record of public service and his refusal to accept donations from political action committees, noting that most contributions come from ordinary working constituents in the district. Despite his strong position, he says he is not taking victory for granted, drawing on lessons from his two narrow past losses. “While I will acknowledge that I am in a fairly strong position, I also know that there is a lot more to be done,” he said. “I learned from past elections. I’m not hiring a whole bunch of high-paying consultants. I’ve been on the phone. Most of that money that I raised is from phone calls. I’m not spending money to make money.”

    Still, headwinds remain. It is unclear how large the Jamaican-American voter base will be in the reconfigured district, and campaign organizers face the challenge of mobilizing voters to turn out for the August 18 primary, an election that many constituents may overlook ahead of the November general election.

    Holness is building his campaign around core kitchen-table issues that resonate with working district residents, focused heavily on economic affordability. He has highlighted the soaring cost of living that has left many residents working two or three jobs just to make ends meet, criticized Florida’s decision not to expand Affordable Care Act Medicare subsidies that would lower health care costs for vulnerable residents, and pledged to address barriers to homeownership for young people and expand access to affordable childcare. “These are the issues to which I will devote my service if elected,” he said.

    A seasoned public servant, Holness was born in Hanover, Jamaica in 1957 and migrated to the United States at 17. He attended Broward Community College and Nova Southeastern University, and has worked as a real estate broker for decades, leading the local firm All Broward Realty. He began his political career on the Lauderhill City Commission from 2004 to 2010, won a seat on the Broward County Commission in 2010 where he served until 2022, and made history as the first Jamaican-American to serve as mayor of Broward County from 2019 to 2020, leading the county through the chaotic initial days of the COVID-19 pandemic. In 2021, the Jamaican government honored him with the title of Commander of the Order of Distinction for his outstanding service to the Jamaican diaspora.

    Alongside Holness and the scandal-plagued Cherfilus-McCormick, three other Democratic candidates are competing for the party’s nomination: Luther Campbell, Elijah Manley, and Rudolph.