KINGSTON, Jamaica — In a significant corporate social responsibility initiative, Couples Resorts has channeled approximately US$455,000 through its philanthropic arm, the Issa Trust Foundation, to aid employees and local communities devastated by Hurricane Melissa. The resort group initiated the relief drive with a direct contribution of US$100,000, demonstrating its commitment to workforce welfare during natural disasters.
The comprehensive recovery program addresses both immediate humanitarian needs and long-term reconstruction for staff members who suffered property damage or complete loss of their homes. Remarkably, the company maintained full wage payments and employment stability throughout the crisis period, ensuring financial continuity for affected employees.
Initial disaster response prioritized urgent survival needs, with extensive distributions of care packages containing food, water, batteries, flashlights, and other essential supplies across storm-ravaged regions. The organization provided temporary accommodation for more than 100 displaced employees, enabling them to remain proximate to workplaces while navigating personal crises.
A transparent disaster relief fund established in the hurricane’s aftermath attracted generous donations from returning guests, international partners, and global supporters. Resource allocation follows a needs-based methodology, with assistance distributed according to detailed damage assessments of each household.
Paul Issa, Chairman of the Issa Trust Foundation, noted the strategic decision to expand the foundation’s typical pediatric healthcare mission: ‘Following Hurricane Melissa’s destruction, we prioritized rebuilding our staff’s damaged homes. Donor generosity has enabled active reconstruction efforts.’
Despite ongoing recovery operations, Couples Resorts resumed full guest operations on December 1. Reconstruction intensified through a volunteer construction initiative led by Dirk Bartolizzi of Wisconsin-based Bartolizzi Homes, alongside advisory board members Rob Barkema and Chris Panetta. Teams deployed primarily to Westmoreland parish, focusing on employees from the severely impacted Couples Negril and Couples Swept Away properties.
Volunteers collaborated directly with affected families, delivering construction materials, performing structural repairs, and offering psychosocial support. Additional volunteer missions are scheduled for the new year to continue rehabilitation work.
Diane Pollard, President and CEO of the Issa Trust Foundation, reflected on two decades of community engagement: ‘Jamaica’s resilience consistently shines through during adversity. Our volunteers arrived not merely as builders but as compassionate supporters during families’ most challenging periods.’
Bartolizzi emphasized the critical importance of timely intervention: ‘Rapid reconstruction is essential when families lose their homes. We prioritize both structural safety and the restoration of personal security.’
The four-property resort group indicates its hurricane response forms part of a broader strategic commitment to housing security, family stability, community resilience, and sustained investments in healthcare and education through its foundation. Organizational leadership affirms that rebuilding homes transcends physical construction—it fundamentally restores dignity, stability, and future optimism for impacted communities.