分类： business

At the HRMAB 30th Anniversary Awards Gala, held at the Sandals Resort Ballroom under the theme ‘Celebrating Excellence: Advancing People,’ Dr. Allyson Leacock issued a compelling challenge to human resource professionals. She urged them to take bold actions within the next 90 days to create a workforce that is less fearful of the future, more skilled, inclusive, and prepared for upcoming challenges. Dr. Leacock emphasized the global evolution of work, highlighting the growing demand for analytical and creative thinking, AI proficiency, and data literacy. However, she also underscored the enduring importance of human skills such as leadership, empathy, and lifelong learning. She advocated for a shift towards valuing skills and ongoing certifications over traditional degrees, job titles, and tenure, stating, ‘Skills are the new currency.’ Dr. Leacock encouraged HR professionals to develop dynamic skills taxonomies, recognize micro-credentials, and benchmark roles based on competencies rather than titles. She also stressed the need for continuous learning, supported by data from the World Economic Forum, which predicts the reskilling of many workers by 2027. Dr. Leacock called for a cultural shift from compliance to high performance and growth, emphasizing the importance of clear goals, continuous feedback, fair rewards, and visible growth pathways. She warned against the mindset of ‘everything is awesome,’ which fosters mediocrity, and reminded the audience that ‘potential is not perfection.’ Wayne Sobers, Chief Labour Officer, echoed these sentiments, highlighting the transformative impact of globalization, technological advancements, and economic changes on the workforce. He proposed targeted training, leadership development programs, ethical HR practices, and continuous learning as essential initiatives for workforce development. Sobers emphasized that effective human resource management is crucial for sustainable enterprises and national progress, aligning HRMAB’s efforts with the government’s vision for social and economic transformation. HRMAB President Tisha Peters also called for HR professionals to become strategic partners and change agents within their organizations. She urged them to leverage data, align with organizational goals, and lead proactively. Peters emphasized the importance of mentorship for preserving the profession’s legacy and announced the launch of the ‘HRMAB Arni Walters Scholarship for Human Resource Excellence’ in honor of the late HRMAB trustee. The scholarship, sponsored by the Inter-American Development Bank, will be administered by the University of the West Indies Cave Hill Campus starting in 2026.

Barbados is witnessing an unprecedented surge in its tourism sector, with over 1,600 new hotel rooms slated for completion by 2029 and earnings already skyrocketing. The island nation is aggressively enhancing its global appeal through strategic investments and innovative marketing approaches. Minister of Tourism and International Transport, Ian Gooding-Edghill, highlighted the multifaceted improvements driving this growth, including enhanced air connectivity, upgraded airport facilities, and better ground services such as taxis and car rentals. Additionally, significant upgrades in hotels and restaurants are contributing to the sector’s robust performance. Gooding-Edghill emphasized the critical role of tourism in generating foreign exchange and creating employment opportunities, stating, ‘If that is not a signal of confidence in the tourism sector, then I ask you what is.’ The financial impact is already evident, with tourism earnings increasing by $418.7 million in 2024 compared to the previous year, totaling $2.7326 billion. Looking ahead, further growth is anticipated in 2025. The minister also stressed the importance of revitalizing existing properties and tourism-related activities to maintain Barbados’ strong international brand. He called for continuous reinvestment in various tourism-led activities, from hotels to local attractions and restaurants, to ensure the island remains a top-tier destination. Andrea Franklin, CEO of the Barbados Tourism Marketing Inc. (BTMI), urged hoteliers and restaurateurs to forge deeper partnerships with local businesses, such as farmers and fisherfolk, to incorporate more local produce into their offerings. Franklin also advocated for enhanced collaboration across all source markets to sustain growth. Furthermore, Gooding-Edghill underscored the need for modernized marketing strategies leveraging artificial intelligence to boost global brand recognition. He acknowledged that while Barbados has a strong brand, there is significant room for improvement in global recognition, which will be a key focus for the BTMI moving forward.

Barbados Port Inc., the state-owned operator of Bridgetown Port, is intensifying efforts to complete essential repair and infrastructure projects in preparation for the upcoming cruise season. Key initiatives include breakwater repairs, new fuel pipelines, and enhanced ship-to-shore communication systems, all aimed at ensuring optimal customer satisfaction and operational efficiency. Managing Director and CEO David Jean-Marie revealed that several projects are nearing completion, with high-bandwidth communication systems expected to be operational by next week. The breakwater, damaged by Hurricane Beryl in July 2023, is slated for repair by February, a critical step to accommodate the influx of cruise ships already booked for the year. Additionally, a $24 million joint venture with Sol and the Barbados National Energy Company Limited (BNECL) has successfully replaced aging fuel pipelines, ensuring reliable bunkering services for vessels. The port has also commissioned a modern incinerator to comply with International Maritime Organisation (IMO) and MARPOL standards, alongside piloting a waste recycling project with a major cruise line. Further upgrades include electronic documentation for emissions and sewage records, a priority berthing policy to manage cargo and cruise conflicts, and the development of Berth Six to streamline cargo operations. Jean-Marie emphasized plans to expand port facilities and separate cruise and cargo operations, aiming to accommodate larger vessels and reduce operational bottlenecks. Training programs for taxi operators, customs, and immigration officers are also underway to enhance service quality and support the port’s growth.

Barbados is intensifying its efforts to expand its tourism sector by targeting key markets in Europe and Eastern regions, according to Tourism Minister Ian Gooding-Edghill. The strategy, unveiled during a recent Tourism Industry update at the Lloyd Erskine Sandiford Centre, emphasizes strengthening air connectivity from Manchester, England, and deepening engagement in Eastern Europe. Gooding-Edghill highlighted Eastern Europe as a priority, citing its wealth potential and the need to drive additional European business. He stressed the importance of securing airlift from Manchester, particularly for summer tourism, while acknowledging the challenge of maintaining competitive pricing. The minister also underscored the role of artificial intelligence (AI) in enhancing marketing strategies, stating, ‘We will have a heavy AI influence as part of our approach to marketing Barbados.’ Andrea Franklin, CEO of the Barbados Tourism Marketing Inc. (BTMI), emphasized the benefits of diversifying into Latin America, niche European markets, and regions like the UAE, Qatar, and East Asia. She called for improved visitor experiences, including multilingual menus, extended kitchen hours, and professional transport services. Franklin also urged a national commitment to service excellence, noting that BTMI is collaborating with the Barbados Chamber of Commerce to implement a National Service Excellence initiative. She stressed that the visitor experience is a collective responsibility, stating, ‘The visitor experience is built by all of us.’