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KINGSTON, Jamaica — A pair of talented Jamaican craft creators from the Sandals Foundation’s Caribbean Artisan Collection Programme are gearing up to share their unique cultural work on an international stage at the 2025 New Orleans Jazz & Heritage Festival, which will run from April 23 through May 3.

A public statement released Saturday confirmed that Dana Baugh and Omar “Sheldon” Daley, both natives of Jamaica’s Westmoreland parish, will join a five-person Jamaican craft delegation hosted in the festival’s Cultural Exchange Pavilion. The showcase is co-sponsored by Sandals Resorts and the Jamaica Tourist Board, marking a special year for the event: organizers have selected Jamaica as the festival’s featured nation, shining a cross-cultural spotlight on the island’s iconic music, vibrant culinary traditions and distinct creative arts.

Baugh, the creative mind behind BAUGHaus Design Studio, specializes in handcrafted porcelain tableware, decorative planters, and sculptural pieces that draw direct inspiration from the rhythms and details of daily Jamaican life. Per the release, all proceeds from sales of her work through the Sandals Foundation’s Caribbean Artisan Collection are funneled back into training and development programs for emerging local artisans across the region.

“When audiences engage with my work at the festival, I want them to feel a version of the Caribbean that is both thoughtfully elevated and deeply rooted in our lived experience,” Baugh shared. “This opportunity isn’t just about selling products—it’s about showing the world that our story extends far beyond sun, sand and sea. It’s a rich, layered narrative that we express beautifully through the objects we make and use every single day.”

For Daley, founder of FIRSTSTRAW Company, the invitation to the festival marks a full-circle milestone: he was one of the first artisans to join the Caribbean Artisan Programme back in 2018, when he received specialized product design and business development training from Sandals Resorts’ retail team. A third-generation thatch straw weaver who learned the craft from his mother, Daley’s work carries on traditional techniques rooted in Indigenous Taíno and African cultural heritage. He handcrafts a range of practical, decorative goods including woven bags, storage baskets and serving trays.

“Even as traditional basketry has declined across the region, there are still dozens of artisans committed to keeping this ancient craft alive,” Daley explained. “This opportunity isn’t just a win for me—it represents all the people and all the forms of support that got me and so many other creators to this point.”

The release also shed light on the significant barriers small Caribbean artisans often face, noting that Daley’s small production operation was severely disrupted by Hurricane Melissa, which damaged local infrastructure and cut off his reliable access to raw weaving materials. Targeted support from the Sandals Foundation, including the installation of an off-grid solar energy system for his workshop, helped him fully restore his production capacity within months.

Heidi Clarke, Executive Director of the Sandals Foundation, emphasized that the artisan development initiative is rooted in long-term investment in people and local communities.

“When we support artisans, we aren’t just preserving fading craft traditions—we are protecting livelihoods and strengthening entire local communities,” Clarke said. “We are incredibly honored to be part of Dana and Sheldon’s stories, and to watch them share their work with the world.”

Since the program launched in 2018, the Caribbean Artisan Collection Programme has supported more than 30 independent creators across nine Caribbean islands where Sandals Resorts operates. Program data shows participants have seen a measurable expansion in production output and a steady increase in regional and international sales since joining the initiative.

This year’s New Orleans Jazz & Heritage Festival is projected to draw roughly 500,000 attendees from across the United States and around the globe, making it a landmark opportunity for Jamaican creatives to access a much broader international consumer base. Beyond boosting sales, organizers frame the showcase as a critical step to passing down traditional craft knowledge and inspiration to the next generation of Caribbean creators.

BRIDGETOWN, Barbados — One of the most beloved annual Caribbean cultural celebrations kicked off Friday night at Bridgetown’s iconic Kensington Oval, where a star-studded roster of reggae’s most enduring trailblazers drew a capacity crowd to open Barbados Reggae Weekend 2026, affirming the genre’s unwavering global popularity decades after its rise to international acclaim.

Titled the Mount Gay Legends of Reggae Show and Dance, the opening night event brought together iconic pioneers of the genre, including dancehall legend Super Cat, roots star Barrington Levy, vocalist JC Lodge, trailblazing deejay Sister Nancy, reggae artist Norris Man and fan favorite Biggie Irie. Local DJs rotated between pumping out classic reggae anthems and hyping the crowd between high-energy sets, keeping the energy high from the first act to the last.

Weeks of anticipation preceded the event, which sold out well in advance, and attendees who spoke with local outlet Observer Online shared what drew them to the stadium Friday night. Local Bajan resident Ricky Don told reporters, “I am here tonight to have a good time…I don’t have a favourite, I love everything. I would encourage the whole world to visit Barbados.”

Sharone, another attendee, shared that she never misses a reggae festival, and said she had been looking forward to Super Cat’s set for months. Dionne, a native of Jamaica’s May Pen Clarendon who relocated to Barbados in 1986, said she and her family have made an annual tradition out of attending the event, and she praised the lineup for delivering authentic Jamaican reggae. She named JC Lodge as her most anticipated performer of the night. For California native Theo, it is the unique atmosphere of the event that keeps him returning year after year. “It’s the vibe, the music and the artistes,” he explained of what draws him back to the festival.

Thousands of attendees echoed that enthusiasm, packing the standing-room-only concourse and filling nearly every reserved seat in the stadium to capacity. The veteran performers delivered exactly what fans came for, starting with Biggie Irie, whose renowned smooth vocals opened the show. He took a moment mid-set to honor Stephen “Cat” Coore, the legendary reggae guitarist and founding member of Third World who passed away earlier this year.

Sister Nancy, who broke barriers as a female deejay starting in the 1970s, brought her signature high energy to the stage, working the crowd with her classic deejay style before closing her set with her globally beloved mega-hit *Bam Bam*. Speaking to reporters after her performance, she reflected on her decades-long career and her enduring cross-generational popularity. “Young people always love Sister Nancy…I’ve been here since 1976…Don’t you hear what I say? Ain’t no stopping Nancy. I mean that,” she said.

JC Lodge, whose decades-spanning hit *Someone Loves You, Honey* had the entire stadium singing along in unison, also addressed reggae’s lasting legacy across the globe. She acknowledged that while the genre has millions of dedicated fans worldwide, it faces growing barriers to mainstream exposure in many major markets. “For example, I live in the United Kingdom and years ago…it was played on mainstream channels in the UK, but now not so much. You might hear Bob Marley, Sean Paul, but not much else,” she explained. Lodge noted that reggae is increasingly boxed into niche ethnic music categories in mainstream media, making it far harder for contemporary reggae artists to break through to widespread audiences. Against that backdrop, she called Barbados Reggae Weekend a vital celebration of the genre. “I am happy that there are events like this that still push reggae because there are still reggae fans out there and they wanna hear it.”

To the crowd’s delight, Lodge even peeled off layered outer pieces of her bright orange ensemble to reveal a pair of shorts for an energetic impromptu dance mid-set. Reflecting on the honor of performing on a stage dedicated to reggae’s legends, she added: “It’s great to be celebrated by fans, by the audience, because as an artiste, that’s what I am here for.”

As the night stretched into early Saturday morning, sets from Barrington Levy and headliner Super Cat sent the already excited crowd into a frenzy. Even a light intermittent drizzle did nothing to dampen the mood, with diehard fans choosing to stay in their spots and embrace the light rain rather than miss a minute of the performances.

After the final encore, attendees left the stadium glowing, with many praising the night as an instant classic. One young attendee summed up the general consensus, calling the lineup of veteran performers a “masterclass” in authentic reggae.

British women’s fashion retailer Phase Eight has launched a highly anticipated new collaborative campaign with iconic British venue Goodwood Racecourse, gearing up for the 2026 horse racing season. Leading the campaign as its official face is Jamaican fashion model Tami Williams, represented by global modeling agency SAINT International.

Shot by acclaimed fashion photographer Cristian Hunter, the campaign photoshoot took place at California’s legendary Santa Anita Racetrack earlier this year. Williams shares the spotlight with Dutch top model Julia Bergshoeff, as the pair showcases a curated line-up of race day-ready apparel and accessories tailored to Goodwood’s full racing calendar.

The co-branded collection centers on versatile occasionwear, designed to fit everything from opening day outings to high-profile festival gatherings at the iconic venue. Garment options span flowing maxi dresses, tailored midi silhouettes and classic wrap styles, embellished with on-trend details ranging from delicate floral prints and timeless navy polka dots to gradient ombré pleating. Completing the looks is a full range of coordinated accessories, including elegant bow clutch bags, structured high block sandals, textured twist headbands and traditional fascinators that align with longstanding racing fashion traditions.

In an exclusive interview with Observer Online, conducted while Williams was on location in Greece shooting an upcoming campaign for repeat client American retail brand Tuckernuck, the 25-year-old model opened up about the behind-the-scenes experience of the Phase Eight shoot. “We shot the Phase Eight campaign at the Santa Anita Racetrack in California in February,” Williams explained. “It was a really great day at the track, and it was especially interesting working with the horses. Their groomers were always on-set just off camera just in case they got too restless.”

With 12 years of experience working across the global fashion industry already under her belt, Williams noted that the collaboration with Bergshoeff brought a joyful cross-cultural dynamic to the set. Per SAINT International, the two models bonded over exchanging stories and insights about their respective home cultures of Jamaica and the Netherlands during breaks in filming.

For Goodwood Racecourse, the partnership marks another chapter in the venue’s centuries-long history. The Goodwood estate was originally purchased by the first Duke of Richmond, son of King Charles II, back in 1697, and the first public horse racing meet was hosted on the grounds in 1802. Today, the venue hosts a packed annual racing schedule that kicks off its 2025 season opening day on May 1, with additional major racing events scheduled across July, August and September, including the high-profile Qatar Goodwood Festival and the annual Autumn Racing series. Phase Eight holds the official title of Goodwood Races’ women’s wear partner for the 2025 season.

Founded in 1979 by designer Patsy Seddon as a single small boutique on London’s Wandsworth Common, Phase Eight has grown dramatically into a global retail brand. It now operates 106 standalone stores and 207 in-store concessions across the United Kingdom, with an additional 18 standalone locations and 128 concessions spread across Switzerland, Germany, Australia, the United Arab Emirates and Ireland.

Williams is not the first SAINT International model to front a Phase Eight campaign: she follows in the footsteps of Martiniquan model Aurelie Giraud, who featured in the British brand’s Summer 2025 collection advertising campaign last year.

BRIDGETOWN, Barbados — On a electric Friday night at Kensington Oval, pioneering reggae deejay Sister Nancy delivered a powerhouse performance at the Mount Gay Legends of Reggae Show and Dance, the flagship event of Barbados Reggae Weekend, that reminded thousands of attendees exactly why she has earned her status as one of reggae music’s most enduring icons.

The 64-year-old artist, whose career stretches back nearly five decades, brought unrelenting energy to the stage, her commanding presence drawing roars of approval from a cross-generational crowd that included both lifelong fans and younger listeners who discovered her work through modern social media. By the end of her set, she had once again cemented her warm place in the hearts of reggae lovers across all age groups.

The performance comes on the heels of an unexpected viral breakout earlier this year, when a clip of Sister Nancy delivering a heartfelt surprise performance at her niece’s wedding spread rapidly across platforms like TikTok and Instagram, introducing her iconic sound to a whole new generation of listeners. Speaking to *Observer Online* after her Barbados set, the artist brushed off any surprise at her ongoing popularity with young audiences, noting that youth have always connected with her music.

“I’ve been here from 1976…Don’t you hear me seh ain’t no stopping Nancy? I mean that,” she told reporters, leaning into the unshakeable confidence that has defined her decades-long career.

Best known globally for her timeless 1982 hit *Bam Bam* — one of the most sampled reggae tracks in history — Sister Nancy admitted that she never anticipated she would still be touring and performing for audiences at 64. Far from taking her ongoing success for granted, she described her continuing career as an unexpected gift that she cherishes deeply.

Footage of the landmark performance was captured by videographer Dana Malcolm.

BRIDGETOWN, Barbados — Reggae trailblazer Sister Nancy delivered a masterclass in live performance Friday, drawing a roaring response from attendees at the Barbados Reggae Weekend’s Mount Gay Legends of Reggae Show and Dance held at Kensington Oval. The iconic deejay, whose career stretches back nearly five decades, brought an unmatchable high-energy set that resonated with cross-generational fans, once again proving why she remains one of the genre’s most beloved figures.

Fresh off an unexpected viral surge earlier this year when a heartfelt performance at her niece’s wedding spread across social media and won over a new wave of fans, Sister Nancy opened up about her decades-long career in an interview with Observer Online. She emphasized that young audiences have consistently embraced her work, even decades after she first stepped onto the music scene in 1976. Echoing the unshakeable confidence that has defined her career, she stated, “Don’t you hear me seh ain’t no stopping Nancy?”

Best known globally for her timeless, genre-defining hit *Bam Bam*, the 64-year-old artist told reporters she never anticipated she would still be commanding stages and connecting with audiences decades into her career. For her, every performance today is a welcome blessing she does not take for granted. Footage of the electrifying set was captured by videographer Dana Malcolm.

BRIDGETOWN, Barbados — The iconic Kensington Oval played host to a vibrant, cross-cultural gathering on the opening night of Barbados Reggae Weekend, drawing thousands of music enthusiasts from across the Caribbean and around the globe. All gathered to celebrate the enduring legacy of reggae music and watch performances from some of the genre’s most legendary and beloved artists.

Kicked off with the official title “Mount Gay Legends of Reggae Show and Dance”, the first night of the event was crafted as a tribute to the pioneering trailblazers who have shaped reggae over decades. The stacked lineup featured some of the biggest names in the business, including Jamaican dancehall trailblazer Sister Nancy, beloved soul-reggae vocalist JC Lodge, iconic deejay Super Cat, roots-reggae star Barrington Levy, celebrated roots artist Norris Man and popular Caribbean performer Biggie Irie.

Local media outlet Jamaica Observer caught up with attendees on the ground, where fans shared their excitement ahead of the performances. Some spoke specifically about the one artist they had been most eager to see take the stage, while others expressed that every performer on the lineup was a must-see, making it impossible to pick a favorite.

When asked what draws them back to the annual Barbados Reggae Festival year after year, attendees highlighted two standout factors that keep the event a staple on their cultural calendars. Many cited the infectious, laid-back yet energetic collective vibe of the festival as their top reason for returning, while others emphasized the consistent quality of the lineup of talent that organizers bring to Bridgetown each year. On-the-ground video footage of the event was captured by journalist Dana Malcolm.