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  • GSPCA announces temporary closure from 7 July 2026

    GSPCA announces temporary closure from 7 July 2026

    Grenada’s only registered non-profit animal welfare organization and animal shelter, the Grenada Society for the Prevention of Cruelty to Animals (GSPCA), has announced plans to temporarily shut down its combined veterinary clinic and shelter starting July 7, 2026. The decision comes amid three pressing challenges: a current lack of a qualified veterinarian, urgent unmet funding needs, and the necessity to carry out a full restructuring of the organization’s day-to-day operations.

    Unlike many public welfare entities, GSPCA operates without any financial support from the Grenadian government, nor does it receive funding backing from St George’s University. For decades, the organization has relied entirely on two streams of revenue to keep its doors open: the voluntary generosity of private donors, and the small, limited income generated by its low-cost veterinary clinical services. These limited resources have allowed the organization to keep delivering life-saving and essential care to animals across the island of Grenada, but growing strain has made continued operations unsustainable in their current form.

    In recent years, GSPCA has faced a sharp surge in demand for its services, driven by a growing number of abandoned animal litters and an increase in complex, costly medical cases that stretch the organization’s tight budget and limited staffing capacity. To put this demand in perspective, the clinic treated more than 5,400 animal patients in 2025 alone — a figure that underscores the irreplaceable, critical role the organization fills for Grenada’s animal community and pet owners.

    As a foundational community institution that has served Grenada for decades, GSPCA is moving forward with the temporary closure while upholding its core responsibility to the animals already in its care. Even after the clinic shuts its doors to the public, the organization will continue to provide full-time care and support for the 90 animals currently housed at its shelter.

    GSPCA leadership has reaffirmed the organization’s unwavering commitment to its core mission of protecting animal welfare in Grenada, emphasizing that the continued support of local and international community members through donations, volunteer work, and promoting responsible pet ownership is more critical now than at any point in the organization’s history. To secure the long-term future of animal welfare services on the island, GSPCA stressed that it must develop a broader, more permanent funding model that can sustain its operations through periods of increased demand.

    As a vital community resource for Grenada, GSPCA’s long-term survival depends on collective commitment from government stakeholders, local community partners, and international supporters. Working together, these groups can help the organization restructure, resolve its staffing and funding gaps, and continue serving the island’s animal population for decades to come.

    *This note from outlet NOW Grenada: NOW Grenada does not take responsibility for opinions, statements, or media content shared by contributing organizations. To report content violations, follow the outlet’s designated reporting process.*

  • Minister Joseph Highlights Food, Soil and Environment as Pillars of Preventive Healthcare

    Minister Joseph Highlights Food, Soil and Environment as Pillars of Preventive Healthcare

    At the official opening of a groundbreaking public health workshop titled “Food as Medicine, Soil as Health: Cultivating Health from the Ground Up,” Honorable Michael Joseph, Minister of Health, Wellness, Environment and Civil Service Affairs of Antigua and Barbuda, has highlighted the deeply interconnected relationship between food systems, environmental health and proactive disease prevention, calling for a cross-sector, integrated framework to advance national public health outcomes.

    Hosted by the American University of Antigua (AUA) College of Medicine, in strategic partnership with the University of Illinois and the University of Birmingham, the workshop gathers a diverse cohort of stakeholders spanning academic researchers, frontline healthcare providers, public policy makers, education specialists and community organizers. Together, attendees are exploring the underrecognized causal links between soil health, dietary nutrition and long-term human well-being, a topic that has gained growing global attention amid rising rates of chronic disease and climate-driven environmental disruption.

    In his opening address to participants, Minister Joseph praised the three collaborating academic institutions for bringing together experts across multiple disconnected disciplines to tackle a core public health challenge that is often overlooked in traditional healthcare policy. Drawing on his decades of professional experience as a practicing pharmacist, the minister emphasized that while pharmaceutical interventions remain critical for treating existing illness, preventive care must always serve as the foundational cornerstone of a effective, sustainable national healthcare system.

    “Our health does not start when we walk through a doctor’s office door or check into a hospital,” Minister Joseph told attendees. “It starts long before that, in the quality of the soil where our food grows, the clean water that nourishes our crops, and the healthy environment that sustains every part of our food system.”

    Expanding on this framing, he noted that one of the most enduring lessons from global public health practice is that prevention is always far more effective and equitable than treatment. “While medicines are irreplaceable for managing illness, they can never take the place of consistent healthy living, balanced nutrient-dense diets, and proactive measures to stop disease before it develops,” he explained. “In fact, the most powerful health prescription we can offer is rooted in the daily choices each of us makes about the food we put on our plates.”

    Minister Joseph also pointed out the natural synergy between his overlapping ministerial portfolios for public health and environmental management, noting that healthy human populations can only thrive when supported by healthy, resilient natural ecosystems. “Nutritious food crops can only grow from healthy soil. Clean water is the backbone of sustainable agriculture. Biodiversity creates food systems that can withstand shocks like drought and pest outbreaks. Responsible environmental stewardship protects the very natural resources that our collective health depends on,” he said. “When we invest in protecting our environment, we are directly investing in the long-term health of both current generations and those who will come after us.”

    The minister further noted that pressing global challenges—including accelerating climate change, widespread food insecurity, and the rapidly growing global burden of non-communicable diseases such as diabetes and heart disease—make clear that health outcomes are shaped by far more than just the healthcare sector. Agriculture, education, environmental policy, and community development all play critical roles in determining how healthy a population is, he argued.

    Minister Joseph reaffirmed the Government of Antigua and Barbuda’s unwavering commitment to advancing four core priorities: strengthening preventive public health infrastructure, promoting accessible healthy lifestyle choices for all citizens, supporting sustainable environmental management practices, and nurturing cross-sector partnerships that develop evidence-based solutions to improve national health. He encouraged attending experts to bring their full expertise to the workshop’s discussions, collaborate to explore innovative new frameworks that shift the national focus from reactive treatment of illness to proactive cultivation of long-term wellness.

    “The path to building a healthier nation does not run only through our hospitals and clinics,” he said. “It runs through our family farms, our community gardens, our classrooms, our local neighborhoods, and the natural environment that surrounds every one of us.”

    After delivering his address, Minister Joseph officially declared the workshop open, expressing strong confidence that the ongoing collaboration between academic institutions, frontline healthcare providers, environmental science experts, and government agencies will deliver meaningful, actionable insights that help build healthier, more sustainable communities across Antigua and Barbuda for years to come.

  • Dominica Council on Ageing celebrates nation’s centenarians as living national treasures

    Dominica Council on Ageing celebrates nation’s centenarians as living national treasures

    The Caribbean island nation of Dominica is marking a quiet but meaningful milestone, as the Dominica Council on Ageing Inc. (DCOA) has stepped forward to honor the country’s growing community of centenarians, framing these long-living residents as irreplaceable national treasures whose lives carry invaluable lessons for generations of younger Dominicans.

    In an official statement released to mark the occasion, the non-profit organization specifically highlighted two local residents who joined the exclusive ranks of centenarians in June 2026: Matthew St. Rose, a resident of the Kings Hill community, and Lucille Pascal, who calls Grand Fond home. Both recently celebrated their 100th birthdays, drawing attention to the island’s cohort of people who have reached the rare 100-year life milestone.

    With the addition of St. Rose and Pascal, Dominica now counts 15 centenarians across the country. The demographic breakdown of the group shows a notable gender gap, with 11 women and just four men making up the island’s community of people aged 100 and older.

    For the DCOA, these centenarians are far more than statistical curiosities. They perfectly embody the organization’s core mission, summed up in its official motto: “Empowering older persons to live life to the fullest.” DCOA officials noted that the centenarians stand as powerful, inspiring examples of three critical traits: lifelong resilience in the face of challenge, accumulated wisdom passed down through communities, and healthy longevity that reflects well on Dominica’s social fabric.

    Beyond honoring the centenarians themselves, the DCOA also used the statement to recognize the unsung work of the networks that support older Dominicans. The organization extended sincere gratitude to all those who help senior citizens maintain high quality of life, including paid professional caregivers, immediate family members, friends, residential care facilities, and other community and institutional partners that provide ongoing support to the island’s older population.

    To close out the announcement, the DCOA offered formal congratulations to all 15 of Dominica’s centenarians. The organization extended warm wishes for their continued good health and overall well-being, concluding with a prayer that they would continue to receive divine blessing in the years ahead.

  • Execs target ‘invincibility’ mindset in push to tackle chronic disease

    Execs target ‘invincibility’ mindset in push to tackle chronic disease

    Barbados is grappling with a worsening chronic disease crisis that healthcare and insurance leaders say is rooted not in a lack of medical infrastructure, but in deep-seated cultural attitudes that keep younger generations from seeking routine preventive care. In a joint call to action, industry executives are pushing for early public health intervention and expanded community-based screening to reverse the island nation’s alarming public health trajectory.

    Addressing the pervasive reluctance to prioritize routine check-ups directly, Dr. Bandele Majeks, co-founder and managing director of Urgent Care Barbados, explained that ingrained fear and cultural norms keep many people from seeking medical attention until symptoms become severe and disabling. Highlighting that men demonstrate this avoidance more than any other group, Majeks traced the pattern to a long-held cultural mantra: “if it ain’t broke, don’t fix it.” “We know that that’s not true, but certainly, all of us are always afraid of getting bad news, so we sort of cower away,” he told reporters, noting that even asymptomatic young people put off screenings out of a misplaced belief that ignoring potential health issues will keep them from developing into serious problems.

    To break this cycle of delayed care, Urgent Care has launched an innovative outreach strategy that moves medical teams out of traditional clinic settings and directly into workplaces and community spaces. By offering on-site screenings, the initiative aims to leverage peer camaraderie among colleagues to normalize preventive exams and reduce the anxiety that keeps many people away from clinical settings. Officials from the Barbados Association of Retired Persons (BARP), which has recently expanded its preventive health advocacy to include working adults aged 40 and older, emphasize that building habits for lifelong health needs to start much earlier than many young Barbadians assume.

    BARP President Marilyn Rice-Bowen warned that waiting until retirement to adopt healthy habits is a dangerous gamble with long-term health outcomes. “When you’re young, you feel that absolutely nothing can go wrong in your life. You just don’t wake up at 64 or 65 and say, ‘I’m going to start to walk; I’m going to start to watch what I eat,” she explained. “It has to start from as early as your 40s. We need healthy young persons to support the aging society.” This push for targeted intervention among younger populations is backed by alarming on-the-ground clinical data: Majeks confirmed that severe chronic conditions and even sudden deaths are increasingly being recorded in adults under the age of 40, a significant shift from decades of clinical patterns in the country. “Health is something that we cannot just consider at 40 or 50 or 60; we have to start thinking about healthy living from very young,” he added.

    Beyond the public health consequences, insurance executives warn that widespread avoidance of early care is creating an unsustainable economic burden that strains both household budgets and Barbados’ national healthcare system. Current public health data paints a stark picture of the crisis: more than 66% of adult Barbadians are overweight, 1 in 6 lives with type 2 diabetes, and 40% live with hypertension. These three conditions are the top drivers of life-threatening, high-cost complications including stroke, heart attack, and end-stage kidney failure.

    Christopher Woodhams, chief executive of Beacon Insurance, explained that when people skip preventive screenings, minor, easily managed conditions often escalate into complex, expensive medical emergencies that overwhelm hospital capacity and drive up insurance costs across the board. “The outcome of that is the premiums to sustain that model are going to continue to increase over time and unfortunately continue to be unaffordable for many people,” Woodhams said. “The idea of getting the preventative screening done early is ultimately going to reduce the cost for the treatment, which in the long term will reduce or at least flatten the premium increases.”

    Woodhams also reminded younger Barbadians of the long-term financial benefits of enrolling in health insurance while they are still young and healthy. Getting coverage early guarantees lifelong access to financial protection, he explained, while waiting until a chronic condition develops often leads to policy exclusions that leave patients without coverage when they need it most. Reinforcing this message, Rice-Bowen framed early health insurance as a practical financial choice that is far more reliable than last-minute crowdfunding. “Insurance is a financial decision that families have to make. It is cheaper than waiting for GoFundMe,” she said. “Because with GoFundMe, you have to wait for time. If you have an insurance policy, that policy can start to work for you as soon as you need it.”

  • Senator Shaquan O’Neil Donates Medical Supplies and Equipment to SLBMC

    Senator Shaquan O’Neil Donates Medical Supplies and Equipment to SLBMC

    In a generous move to strengthen local healthcare services, Senator Shaquan O’Neil has delivered a targeted donation of essential supplies to the Saint Lucia Better Mental Health Centre (SLBMC), reinforcing his long-term commitment to boosting care access for the surrounding community. During a short handover ceremony, the senator, known for his active engagement in local public welfare, reaffirmed that his support for the hospital and the region’s residents will extend beyond this single contribution to ongoing partnership.

    The donation package includes two key categories of materials: hygiene and cleaning products that address immediate operational needs across the facility, plus digital display screens that will serve the hospital’s system-wide public health education and staff training initiatives. These supplies fill critical gaps that the institution has faced as it works to upgrade its services for patients and visitors alike.

    Honourable Michael Joseph, the country’s Minister of Health, Wellness, The Environment and Civic Affairs, publicly acknowledged the senator’s contribution, extending his sincere gratitude and praising O’Neil’s consistent efforts to lift up local healthcare institutions. For its part, SLBMC leadership welcomed the donation amid the hospital’s ongoing push to elevate service quality and improve overall patient experiences. The facility’s Medical Director shared her excitement over the contribution, emphasizing that private and community partnerships are indispensable to helping public hospitals grow and better serve their populations.

    Hospital officials noted that the new supplies will directly improve daily care delivery at SLBMC, creating cleaner, safer environments for patients and expanding the institution’s capacity to educate both the public and clinical staff. The impact of O’Neil’s donation is expected to be felt by hundreds of patients and community members accessing the center’s services in the coming months.

  • Customs Revenue Climbs to Record EC$573M as Collections Continue Upward Trend

    Customs Revenue Climbs to Record EC$573M as Collections Continue Upward Trend

    The twin-island nation of Antigua and Barbuda has marked a major fiscal milestone, with its Customs and Excise Division notching four straight years of rising revenue and hitting an all-time annual high in 2025, according to an official government announcement. Director General of Communications Maurice Merchant shared the positive update during the country’s weekly post-Cabinet media briefing Thursday, noting that strong growth has carried over into the first half of 2026, outperforming 2025’s midyear results.

    The revenue figures were presented to Cabinet by senior leadership from the Ministry of Finance, including the Financial Secretary, Budget Director, Deputy Financial Secretary, Treasury representatives and the Comptroller of Customs. Officials outlined three core drivers behind the sustained upward trend: higher rates of regulatory compliance among importers and traders, ramped-up enforcement efforts to curb revenue leakage, and a broad-based expansion of economic activity across the country.

    Analysis of the historical data released by the government shows steady acceleration of growth over the four-year period. In 2022, total customs collections came in at EC$392 million, edging up 2.5% to EC$402 million in 2023. The following year saw a dramatic 25% surge that pushed collections to EC$502 million, followed by another 14% increase in 2025 to reach the new record of EC$573 million. That cumulative growth amounts to a 46% increase in annual customs revenue over just four years.

    This positive momentum has not slowed as the country enters 2026. Between January and June of this year, the Customs and Excise Division pulled in EC$276.85 million, which surpasses the EC$255.37 million collected in the first half of 2025. June alone contributed EC$35.97 million to the year-to-date total, a performance that significantly boosted the division’s half-year results.

    Following the presentation, Cabinet issued formal commendation to the Comptroller of Customs and Excise and all department staff, recognizing their ongoing commitment to modernizing revenue administration and lifting compliance standards across the board. Merchant emphasized that the consistent growth in customs collections has directly strengthened the government’s fiscal position, allowing it to meet all existing financial commitments while upholding strict fiscal discipline.

    “The sustained improvement in customs collection has strengthened the government’s ability to meet its financial obligations while maintaining fiscal discipline and supporting national development priorities,” Merchant stated, summarizing Cabinet’s takeaways from the report.

    The customs revenue update was part of a broader fiscal review presented to the Cabinet, which also covered key topics including overall government expenditure, progress on external debt reduction, and domestic fuel pricing. Finance officials told ministers that stronger-than-expected revenue performance has given the government expanded fiscal flexibility to advance its policy agenda. That flexibility is supporting the delivery of major infrastructure projects, funding public healthcare and education services, and maintaining other core public commitments, all while the government continues to pursue prudent long-term fiscal management.

  • Antigua and Barbuda Cuts China Debt by More Than Half, Cabinet Told

    Antigua and Barbuda Cuts China Debt by More Than Half, Cabinet Told

    In a landmark achievement for its national debt reduction strategy, the Caribbean nation of Antigua and Barbuda has slashed its outstanding outstanding loan obligations to China from over $300 million to roughly $120 million, the country’s Director General of Communications Maurice Merchant announced Thursday during the weekly post-Cabinet press briefing.

    The debt update was included as a core component of the second-quarter fiscal performance report delivered to the Cabinet by senior finance ministry officials, who outlined the full context of the country’s evolving external debt portfolio. According to Merchant, the dramatic reduction in Chinese-backed debt directly reflects the success of the current administration’s deliberate fiscal management framework, backed by consistent post-recovery economic expansion, improved domestic revenue collection, and a disciplined commitment to meeting all scheduled debt repayments on time.

    Merchant emphasized that the steep decline in outstanding Chinese-funded loans stands as one of the most meaningful milestones in the country’s ongoing public debt management program. The original Chinese financing supported many of Antigua and Barbuda’s largest and most transformative public infrastructure projects over recent decades, breaking down to $80 million allocated for the expansion of VC Bird International Airport, $20 million for the construction of the Sir Lester Bird Medical Centre, $55 million for national road infrastructure upgrades, and additional funding for the fifth berth development at the St. John’s Port redevelopment initiative.

    In one of the most notable milestones from the debt reduction drive, the full loan for the Sir Lester Bird Medical Centre has now been completely repaid, a development Cabinet members received with high satisfaction. “Members further noted with great satisfaction that the loan associated with the Sir Lester Bird Medical Centre has been fully liquidated, representing another important milestone in the government’s debt reduction programme,” Merchant told reporters.

    Cabinet collectively attributes the progress in lowering Chinese debt to intentional, prudent fiscal stewardship and the administration’s longstanding commitment to honoring its financial obligations in a timely manner. Finance officials told ministers that stronger customs revenue collections and broad improvements in overall government income have given the country the flexibility to aggressively pay down debt while still maintaining full funding for critical public services and ongoing capital development projects.

    Beyond the immediate win of lower outstanding debt, the reduction of the country’s external debt burden is expected to strengthen Antigua and Barbuda’s overall fiscal position by opening up new fiscal space for future targeted investments. Ministers concluded that the lighter debt load will boost the country’s broader economic resilience, create more room to finance urgent national development priorities, and reinforce the country’s stable macroeconomic standing for long-term growth.

    The debt announcement was just one section of the broader mid-year fiscal review delivered by finance ministry officials. The report also covered other key fiscal developments, including continued growth in customs revenue, ongoing progress in expenditure controls, and the government’s decision to keep domestic fuel prices unchanged even as global international energy costs climb.

  • BodyHoliday collabs with SLSA to support holistic development

    BodyHoliday collabs with SLSA to support holistic development

    A new strategic partnership between the Saint Lucia Sports Academy (SLSA) and leading local wellness hospitality brand BodyHoliday is set to transform the holistic growth of SLSA’s student-athlete population, after the two organizations signed a formal Memorandum of Understanding this Tuesday at BodyHoliday’s Cap Estate campus.

    Owned and operated by Saint Lucian stakeholders, BodyHoliday has built a decades-long reputation as a premier wellness destination in the Caribbean. Under the terms of the newly formalized agreement, the resort will draw on its in-house team of global wellness experts to roll out a year-long calendar of educational and hands-on programs tailored to the unique needs of emerging student-athletes. These initiatives span critical areas that directly impact athletic performance and long-term personal growth: preventive sports healthcare, evidence-based athletic nutrition, optimized performance training, injury risk mitigation, and soft skill personal development. Beyond athletic benefits, the partnership also opens doors for students to explore career pathways in the fast-growing Caribbean wellness and hospitality sectors, connecting young talent with on-the-ground industry experience.

    The official signing ceremony doubled as the launch of the first program under the agreement: SLSA students were treated to a guided tour of BodyHoliday’s state-of-the-art wellness facilities, giving them an up-close look at industry-leading operations that served as an immersive learning experience for all participants.

    Speaking at the event, SLSA Program Director Anthony Lamontagne emphasized that the formal MoU is the latest milestone in a growing multi-year relationship between the two organizations. “SLSA was founded to nurture emerging talent, creating an enriched environment where student-athletes can grow, develop, and hit their maximum potential,” Lamontagne explained. “If we’re being honest, SLSA is still an unpolished gem. Over the past several years, BodyHoliday—one of the country’s leading institutions—has stepped up repeatedly to help us polish that gem. We are incredibly grateful for this ongoing opportunity.”

    Yhasmine Remy-Hylton, General Manager of BodyHoliday, echoed that enthusiasm, noting that the collaboration aligns seamlessly with the resort’s core organizational mission. “BodyHoliday’s purpose is to change people’s lives one person at a time, and we deliver on that by sharing the gift of wellness with the world,” Remy-Hylton said. “We see wellness as a gift that it is our obligation and our passion to spread as far and wide as we can.

    “Today is such a happy day for the entire BodyHoliday team. We’ve already built the foundation of this relationship over time, but this agreement lets us formalize our commitment, put faces to the names of the incredible students we get to work with, and deepen our work together. We are so excited to welcome SLSA into the BodyHoliday family.”

  • LIVE from 10:30AM: Press Conference with PM Roosevelt Skerrit

    LIVE from 10:30AM: Press Conference with PM Roosevelt Skerrit

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  • Archer: Youth must lead tourism transformation

    Archer: Youth must lead tourism transformation

    The 2026 Barbados Tourism Youth Congress officially kicked off on Wednesday, bringing together dozens of ambitious young debate competitors from across the island at the Walcott Warner Theatre, located within the University of the West Indies Cave Hill Campus’ Errol Barrow Centre for Creative Imagination. Ahead of the official debate competition, Youth and Culture Minister Senator Shane Archer took the stage to deliver a rallying call to the assembled participants, urging young Barbadians to embrace leadership roles early and contribute their fresh perspectives to reimagining the country’s vital tourism sector.

    In his address, Senator Archer pushed back against the widespread misconception that leadership is reserved for older generations, emphasizing that the qualities that define strong leadership have no connection to chronological age. “Leadership is not determined by the number of birthdays that you have celebrated. It is determined by your character, your discipline, your preparation, and your willingness to serve,” he told the assembled students. He encouraged young people to set aside self-doubt rooted in age, claiming their rightful space in industry conversations and speaking their ideas with confidence.

    “Youth is energy. Youth is imagination. Youth is possibilities that others may have stopped seeing,” the minister said. But he also stressed that raw talent and untapped potential are not enough to drive meaningful change. Young leaders must put in intentional preparation and quiet work even when their efforts go unobserved, he argued, so that when opportunities arise, they are ready to step forward confidently and claim their moment.

    Senator Archer highlighted one of the government’s key initiatives to embed youth in tourism governance: the Junior Minister of Tourism programme. Created to guarantee young people a voice in decision-making spaces long before they reach formal positions of institutional authority, the programme rejects the idea that young people must wait to earn a title before their ideas are taken seriously. “Young people should not have to wait until they hold a title before their ideas are taken seriously. They deserve a seat at the table,” he said. He added that the programme has a proven track record of培育 emerging leaders; past participants have gone on to represent Barbados at regional international events, serving as strong young ambassadors for the island nation.

    This year, the top participants from the national congress will earn the opportunity to advance to the regional stage: they will travel to Guyana to join the Caribbean Tourism Organization (CTO) Regional Tourism Youth Congress, held in conjunction with the CTO’s State of Tourism Industry Conference. There, they will sit alongside CTO board members and industry directors, contributing to discussions that shape regional tourism policy across the Caribbean. “Just imagine that one of you will move from this stage at Cave Hill to a regional table in Guyana, carrying the voice, the ideas, and the pride of Barbados. That is not a small opportunity,” Senator Archer told the crowd.

    Beyond encouraging youth leadership, the minister worked to reframe public understanding of tourism itself, pushing beyond the common narrative that reduces the industry to just hotels and beachfronts. He explained that tourism is fundamentally a people- and culture-centered sector, built on the lived experiences and daily contributions of ordinary Barbadians across dozens of fields. “Tourism is culture. Tourism is people,” he said. “It is a taxi driver who gives a visitor the first real welcome. It is the chef who tells the story of Barbados through food. It is the artist, the musician, the farmer, the event producer, the environmentalist and a storyteller who helps turn a visit into a real experience.” For Barbados, he added, tourism is a unique space where local culture becomes a viable enterprise, creativity translates to tangible economic opportunity, and community stories can be shared authentically with the whole world.

    This year’s national debate centered on five timely themes that are shaping the future of global tourism: multi-generational travel, the role of social media in destination marketing, sustainable destination management, the intersection of tourism and cultural industries innovation, and the evolving identity of tourism professionals in the 21st century. A core overarching question guided all discussions: How can Barbados remain competitive in a crowded global tourism market without sacrificing its unique cultural identity?

    Senator Archer noted that emerging technologies, from artificial intelligence to digital storytelling to immersive virtual experiences, are already transforming how tourism operates around the world, and young people are the ones best positioned to lead the industry’s adaptation to these changes. He urged participants not to focus solely on fitting into the existing industry structure, but to challenge the status quo and imagine what a better, more inclusive future for Barbadian tourism could look like. “Do not spend all of your energy trying to fit into the tourism industry as it exists today. Ask how we can improve it. Ask what is missing. Ask how it can become more sustainable, more creative, more inclusive, and more authentically Barbadian,” he said. “The next great tourism experience may not begin in the boardroom; it may begin with an idea from one of you.”

    At the close of the national competition, Jahneil McKenzie of Daryll Jordan Secondary School claimed first place, with Yadira Roberts of Springer Memorial taking second place and Harrison College’s Talesa Boyce securing third place.